Director, Market Research and Intelligence

October 20

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Great Minds

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Education

Great Minds is an educational company dedicated to developing high-quality instructional materials for students and teachers. It offers comprehensive curricula in mathematics, English language arts, and science, designed to build deep and enduring knowledge. Great Minds' products, such as the Eureka Math², Wit & Wisdom, and PhD Science, aim to advance equity in classrooms by engaging all learners. The company supports educators with professional learning resources and customizable teaching materials that align with state standards and focus on building essential skills and knowledge. Great Minds is committed to making educational opportunities accessible to every student and provides resources to help educators tailor instruction to meet diverse classroom needs.

1001 - 5000 employees

Founded 2007

📚 Education

📋 Description

• Shapes and manages a market research agenda aligned to GTM business goals to guide Marketing and Sales efforts. • Designs and executes primary and secondary research and converts findings into concise briefs, dashboards, and leadership readouts; evangelizes relevant, actionable narratives that drive decisions and trade-offs. • Provides rapid analysis on industry developments and competitor moves that affect business, marketing, and sales strategy; advises leaders on implications and recommended actions. • Works closely with Enterprise Strategy, Government Relations and Policy, and Product Research & Validation (R&V) to curate a single, trusted view of the market and customer. • Uses a mixed-methods toolkit—conjoint/MaxDiff for feature prioritization; Van Westendorp or Gabor-Granger for pricing; qualitative/quantitative studies to recommend packaging and sampling strategies. • Selects and manages partners, platforms, and panels; upholds privacy/consent and research ethics; standardize templates, QA, and knowledge management. • Coaches a small team and cross-functional contributors; elevates the organization’s research culture; builds repeatable playbooks that improve quality and speed. • Tracks how insights change outcomes (e.g., win-rate lift in target segments, stronger adoption/retention, campaign performance deltas).

🎯 Requirements

• 7+ years in market/consumer research, insights, or market intelligence—ideally in K–12 curriculum/assessment/edtech; 5 years of managing a team or leading the research agenda. • Proven depth in quantitative and qualitative methods in support of marketing and product development (survey design, conjoint/MaxDiff, pricing research, segmentation, win–loss, moderated studies). • Strong storytelling and data visualization; confident presenting to executives and aligning cross-functional teams. • Hands-on experience with research & BI tools (e.g., Qualtrics/SurveyMonkey/Alida, Excel/Sheets, Tableau/Power BI; SPSS/R/Python a plus). • Experience building/managing an insight panel/community and third-party research vendors. • Working knowledge of K–12 buying groups, state adoption cycles, policy/funding context, and educator needs. • Excellent project management; able to prioritize and deliver multiple workstreams on time and on budget.