Senior Digital PR Specialist

Job not on LinkedIn

November 6

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

⏰ Full Time

🟠 Senior

🎙️ Public Relations (PR)

🦅 H1B Visa Sponsor

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Greenpark

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Digital Marketing • SaaS • B2B

Greenpark is a leading digital content agency that specializes in creating needs-led content for omnichannel search and social media channels. The company partners with some of the world’s biggest brands, including Kimberly Clark, Campari Group, Unilever, and Sanofi, to build authentic and lasting connections with their audiences. Operating globally with offices in cities like São Paulo, London, Singapore, and Jakarta, Greenpark excels in leveraging SEO, generative AI, and digital marketing strategies to enhance brand performance and consumer engagement. Notable achievements include awards in search marketing and collaborations in the beauty, healthcare, and technology sectors.

201 - 500 employees

☁️ SaaS

🤝 B2B

📋 Description

• Implementing strategy to amplify profiles of key individuals across media, TV, radio and podcasts in line with guidelines set by Digital PR Manager. • Placing expert comment and profile on leading media platforms across the US market including press, TV, radio and podcasts. • Communicating with key experts across multiple industries via best-in-class communications appropriate for leading industry figures as required. • Best practice media relations: creating press releases and pitches with guidance from Digital PR Manager, preparing media lists for client, assisting Digital PR Manager in creating reporting decks as required. • Work closely with Digital PR Manager and wider account team to implement compelling expert promotions strategy that consistently achieves KPIs, while following best practice guidelines. • Develop and maintain strong personal relationships with key US publishers (journalists, producers and podcasters), entailing identification of key publications through social media, use of journalist databases, real engagement with online communities and attending industry events. • Maintain and develop press, blog and media contact database, as well as creating relevant contact lists for expert profile amplification. • Place expert comment, interviews and opinion pieces from experts with Tier One media across the US market, both local and national. • Monitor the news cycle for reactive opportunities for expert placement.

🎯 Requirements

• 2+ years work in the PR industry. • Proven track record of placing coverage with top tier media titles in the US across multiple different industries, both on a local and a national level. • Experience of working with high profile individuals within the US market – for example C-Suite professionals, celebrities or college professors/researchers.

🏖️ Benefits

• All applications shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status or any other protected characteristics. • We welcome and celebrate every background, identity, and experience across our global workforce. • By fostering a culture of respect, inclusivity, and collaboration, we’re committed to ensuring everyone’s voice is heard and everyone can thrive.