Property Lifecycle Marketing Manager

🕒 May 28

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Greystar

10,000+ employees

🏠 Real Estate

💰 Debt Financing on 2023-11

Real Estate • Investing • Property Management

Greystar is a vertically integrated real estate company offering expertise in property management, investment management, and development & construction globally. Today, we are the largest rental housing operator and developer in the US and one of the largest global investment management companies delivering industry-leading services to investors, clients, and residents.

📋 Description

• Execute and oversee property-level marketing updates across websites, listings, promotions, and digital advertising platforms. • Manage onboarding and offboarding marketing services for new acquisitions, transitions, and dispositions to ensure timely and accurate go-live and removal. • Assist regional marketers with regular audits of property digital presence to ensure accuracy, compliance with brand standards, and alignment with portfolio goals by owning the MAC audit process. • Own and continuously improve standard operating procedures (SOPs) related to property lifecycle marketing activities in partnership with, and with final governance approval and rollout from, Marketing Operations. • Identify inefficiencies, recurring issues, or gaps in execution and recommend scalable process improvements to be evaluated and prioritized through a PLM framework to avoid local solutioning. • Partner with leadership to help define success metrics (e.g., turnaround time, audit accuracy, satisfaction scores) and track performance against them. • Champion standardization efforts across regions to ensure consistent execution while allowing for portfolio-specific needs. • Champion and implement nationally-approved system and process improvements, rules, and upstream fixes. • Serve as a subject-matter resource for property teams on lifecycle-related marketing processes. • Act as a centralized intake point for lifecycle marketing requests, helping triage, prioritize, and route work efficiently. • Collaborate with internal marketing, technology, and vendor partners to ensure updates are implemented accurately and on time.

🎯 Requirements

• Bachelor's degree or equivalent experience. • 1–3 years of experience in property marketing, digital marketing, or marketing operations preferred. • Ability to manage time effectively to handle multiple projects simultaneously. • Exceptional attention to detail and organizational skills. • Strong written and verbal communication skills. • Ability to manage multiple priorities and meet deadlines in a fast-paced environment. • Comfortable with data entry, task tracking, and repetitive accuracy-driven work. • Deep experience and knowledge of Property Management platforms such as Yardi, RealPage, Entrata. • Prefer candidate with experience and knowledge of CRM, Project Management, Ticketing tools platforms such as Salesforce, Wrike, Service Central. • Ability to maintain consistency across a portfolio using established processes and national standards.

🏖️ Benefits

• Competitive Medical, Dental, Vision, and Disability & Life insurance benefits. • Low (free basic) employee Medical costs for employee-only coverage; costs discounted after 3 and 5 years of service. • Generous Paid Time off. • All new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 11 paid holidays. Plus your birthday off after 1 year of service! • Additional vacation accrued with tenure. • For onsite team members, onsite housing discount at Greystar-managed communities are available subject to discount and unit availability. • 6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter). • 401(k) with Company Match up to 6% of pay after 6 months of service. • Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy). • Employee Assistance Program. • Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans. • Charitable giving program and benefits.

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