Sponsorships Manager

🕒 May 16

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Ground News

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

📱 Media

💰 Seed Round on 2020-12

Media

Ground News is a news comparison platform that provides users with access to a wide range of news sources. Through its features such as the Browser Extension and Daily Briefing, it allows users to see political bias ratings, coverage percentages from various perspectives (left, center, right), and market-disproportionate reporting on various stories. Ground News empowers readers to understand media bias, review the blind spots in current news stories, and access information from multiple viewpoints for a more balanced understanding of the news. The platform offers local, national, and international news coverage with tools to help readers critically engage with news content.

📋 Description

• Build and manage relationships with creators, agencies, and their representatives across YouTube, Instagram, TikTok, Podcasts, and Newsletters. • Lead deal negotiations (pricing, terms, and contracts), balancing Ground News's performance targets with creator expectations. • Evaluate creators on audience quality, engagement authenticity, and fit with Ground News's mission. • Make confident go/no-go calls and drive deals to close: you know when to push, when to hold on price, and how to create urgency without burning the relationship. • Own campaign delivery from signed contract through post-launch review: briefs, timelines, approvals, and follow-through. • Develop tailored creator briefs that give clear performance direction while preserving the creator's authentic voice. • Coordinate with internal content and analytics teams to ensure campaigns are on-brand and set up to perform. • Track and report on campaign performance (impressions, clicks, installs, subscriptions, and ROAS) and translate data into actionable recommendations. • Identify what's working and what isn't across your portfolio, and bring a hypothesis before escalating to leadership. • Work with the analytics team to build better reporting practices and continuously improve conversion across the creator funnel. • Identify opportunities to expand relationships with high-performing creators into longer-term or multi-platform partnerships. • Stay close to platform trends and creator dynamics so your strategy reflects how audiences actually consume content today. • Contribute to building playbooks and processes that make the team more efficient as we scale.

🎯 Requirements

• 3+ years of experience in influencer marketing, creator partnerships, or digital marketing with hands-on experience managing campaigns end-to-end. • You’re naturally commercial. You enjoy the deal-making side of this work. This isn't a pure account management role; you need to be able to drive outcomes. • Genuine familiarity with how YouTube, Instagram, TikTok, podcasts, or newsletters work from a creator and audience perspective. • Data-driven mindset: you use metrics like ROAS, CPM, and conversion rates to evaluate performance and inform decisions. • Comfortable with negotiation: you know how to navigate pricing conversations, counter offers, and structure deals that work for both sides. • Highly organized and able to manage multiple campaigns and creator relationships. • Comfortable making decisions with incomplete information.

🏖️ Benefits

• Remote-first environment: Work from anywhere in Canada, on your own time zone plus enjoy in-person meetups and team gatherings. • Health & Wellness that matter: Medical, dental, vision, and life insurance coverage for you and your family. • Keep growing: Access to professional development opportunities to keep expanding your skills and career. • Mission-driven team: Join a group of smart, dedicated people who are building meaningful products with real-world impact.