
SaaS • B2B • Media
GroundTruth is an advertising technology platform that helps brands turn digital ads into real-world business outcomes, such as in-store visits, incremental sales, and market-share growth. Using location-based and audience insights (its Blueprint technology), it enables audience, location, and contextual targeting across channels including mobile, desktop, CTV/OTT, audio, and digital out-of-home, and supports self-serve, managed-service, partnerships, and programmatic workflows. The company measures performance and attribution for marketers to optimize campaigns and demonstrate return on ad spend.
3 days ago

SaaS • B2B • Media
GroundTruth is an advertising technology platform that helps brands turn digital ads into real-world business outcomes, such as in-store visits, incremental sales, and market-share growth. Using location-based and audience insights (its Blueprint technology), it enables audience, location, and contextual targeting across channels including mobile, desktop, CTV/OTT, audio, and digital out-of-home, and supports self-serve, managed-service, partnerships, and programmatic workflows. The company measures performance and attribution for marketers to optimize campaigns and demonstrate return on ad spend.
• Drive revenue by generating new business via prospecting and managing and growing existing, strategic accounts. • Develop strategic account plans to grow assigned Holding Company and/or account list. • Produce tailored proposals and recommendations to meet the needs of each client, and oversee the success of their campaigns. • Lead negotiations with larger agency and client partnerships. • Inform product/solution GTM strategy and product roadmap. • Coach other sellers and help them grow and develop into high performing sellers. • Go deep and wide across all accounts (agency + client direct) – expected to have far-ranging relationships across all partners/teams who touch strategic accounts (agency, client direct, creative agency, trading desk. • Maintain a pipeline of new opportunities from current strategic accounts as well as un-cracked new business (within specific agency holding companies/strategic client directs). • Expertly communicate GroundTruth capabilities, differentiators and the entire product suite effectively to clients through various means (email, phone, in-person, conferences, networking events, etc.). • Represent GroundTruth through thought-leadership opportunities at conferences (panel participant, moderating round-tables, speaking engagements) and agency-wide education/leadership sessions. • Achieve sales quotas on a monthly/quarterly basis according to sales plan set by SVP and Managing Director. • Meet all deadlines set by leadership to ensure proper information is effectively shared. • Strong ability to communicate with senior-level leadership and executives. • Be a team player and a leader amongst your peers – contribute during team meetings, share market/product knowledge with larger team and step up to help team members when in need.
• Bachelor’s degree in Advertising, Marketing, Business or similar relevant field preferred, but not required. • 5+ years Active Sales experience and/or may consider multiple years relevant sales experience with a proven track record of success for multiple years in a row. • Expert communication skills (in-person/on-the-phone presentations, email and general day-today in the office and with clients) – ability to pitch to all levels and audience sizes in any environment. • Strong network of agency and client-direct contacts throughout territory and beyond. • Effective time management skills and the ability to multi-task are imperative in this extremely fast-moving role. • Strategic and tactical thinker – ability to think outside the box to help solve problems for clients. • Very strong attention to detail in all aspects of the business. • Hunter mentality – ability to find new business (hot/cold leads), maintain and grow current business and constantly curate of pipeline of potential business. • Expert-level understanding of the mobile ecosystem and the various players in the space (location-based, attribution partners, programmatic, rich media providers, etc.). • Deep understanding of location-based data, how it sourced, differentiators among major players and various ways of activating against it across all platforms. • Ability to effectively and strategically complete RFP’s for clients in various verticals, proactively pitch strategic ideas to best serve your clients needs. • Ability to effectively and strategically complete RFP’s and custom presentations for clients in various verticals. • Technical Skills: Salesforce, MSFT product suite, MediaOcean/Prisma, Expensify, Clearslide, ZOOM, Slack, The LIST/Winmo, SellerCrowd, Media Radar.
• Fully-paid medical premiums for employees • 401(k) employer match • Generous parental leave • Wellness and gym reimbursement • Family and pet expense reimbursement • Education and coaching reimbursement program • Daily lunch credit when working in-office • Fully stocked snacks and beverages in-office • Option for mobile phone reimbursement or separate company phone • Equity analysis to ensure fair pay
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