CRM & Marketing Automation Specialist – iGaming

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November 9

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Growth Leads

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B2B • Gambling • Media

Growth Leads is a Malta-based performance marketing and lead-generation company that specializes in the iGaming sector. It operates comparison portals and produces SEO-optimized content, reviews, and advertising inventory to drive high-quality, high-lifetime-value leads for gaming operators. Growth Leads also offers web design, development, graphic design, video marketing and SEO services, and partners with industry journalists and affiliates to create targeted media placements and strategic partnerships.

11 - 50 employees

Founded 2020

🤝 B2B

🎲 Gambling

📱 Media

📋 Description

• Develop and implement CRM strategies and automations to drive lead generation, conversions, and lifetime value. • Plan, execute, and optimize targeted marketing campaigns including email, SMS, and push notifications. • Improve conversions through A/B testing and marketing-focused copywriting. • Analyze CRM data to extract actionable insights and monitor campaign performance for continuous improvement. • Collaborate with internal teams such as affiliate operations, product, and development. • Maintain and update existing CRM flows, performing routine quality assurance tasks.

🎯 Requirements

• 2+ years of experience in CRM and marketing automation within the iGaming industry. • Proven track record of developing and implementing successful CRM strategies that drive measurable results. • Experience with A/B testing and player segmentation techniques. • Strong analytical and problem-solving skills with a data-driven approach. • Excellent communication and interpersonal skills with the ability to collaborate effectively across teams. • Creative thinking and copywriting skills for campaign design and execution. • Ability to work independently in a remote environment, managing multiple projects and priorities. • Fluency in written and verbal English. • Proficiency in CRM tools; experience with Customer.io is a plus. • Knowledge of HTML and CSS is a plus.