B2B Trade Marketing Manager – Food Channel

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Grupo Boticário

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2010

💄 Beauty

🛒 Retail

🧘 Wellness

Beauty • Retail • Wellness

Grupo Boticário is a leading Brazilian beauty company founded in 1977 that emphasizes innovation in beauty solutions while promoting love and inclusivity. The company offers a diverse portfolio of beauty products, including skincare, makeup, and wellness items, while also championing entrepreneurship and social impact through its foundation and various initiatives. Grupo Boticário is recognized for its commitment to sustainability, accessibility, and high-quality products, making it one of the largest beauty platforms in Latin America.

📋 Description

• Define and lead the Trade Marketing strategy for the Direct Food Channel, aligning commercial plans, marketing and in‑store execution • Analyze performance indicators (sell‑in, sell‑out, turnover, distribution, productivity, out‑of‑stock, ROI of activities) and turn data into action plans • Ensure excellence of execution (planograms, materials, campaigns, visibility, product launches and activations) • Develop and implement Joint Business Plans (JBPs) with strategic partners, aiming to grow sell‑out, profitability and market share • Drive the channel go‑to‑market: launches, promotional calendars, regional and national activations • Ensure adherence to brand, shopper and consumer‑journey guidelines in the direct channel • Identify opportunities for innovation in execution, tools and processes

🎯 Requirements

• Solid experience in Trade Marketing, with experience in the Direct Food Channel, preferably within the hygiene and beauty market • Knowledge of perfumery and department store channels is a plus • Proven experience in managing and developing teams • Experience building and executing Joint Business Plans with strategic partners • KPI‑driven approach with focus on analysis and decision‑making • Experience in project management, product launches and in‑store activations

🏖️ Benefits

• Medical and dental plan • Medication assistance • Health allowance for family members • Free psychotherapy sessions • Telemedicine and second medical opinion • Free flu vaccination • Health care programs • Meal voucher or local restaurant card (depending on work model) • Grocery (food) voucher • Christmas food allowance • Gym and fitness studio plan • Home office allowance (for hybrid and remote work models) • Pet health plan • Birthday day off • Up to 40% discount on our products • Employee membership program (partnerships and discounts: multi‑brand stores, TotalPass gyms, courses and more) • Travel and accommodation program • Childcare subsidy • Child nutrition credit • Babysitter allowance • School supplies allowance • Legal, psychological and social counseling • Support for non‑traditional parents • Extended parental leave (180 days for mothers and 120 days for fathers) • Commuter voucher and parking (for hybrid and on‑site models) • Life insurance • Bereavement support for loss of parents • Private pension plan • Payroll‑deductible loans