Social Media Executive

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Gusti Leder GmbH

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2009

👗 Fashion

🛒 Retail

👥 B2C

Fashion • Retail • B2C

Gusti Leder GmbH is a company dedicated to providing high-quality leather products, ranging from bags, accessories, and apparel to bicycle gear and home goods. They emphasize sustainability through their involvement in the SLOW fashion movement, ensuring transparency in production and collaboration with local producers. Customers can personalize items with engravings and enjoy repair services within the warranty period, highlighting their commitment to quality and customer satisfaction. By promoting leather as a recyclable material, Gusti Leder aims to influence positive change and environmental responsibility in the fashion industry.

📋 Description

• Identify and research relevant influencers across Instagram and YouTube. • Use Instagram Search, YouTube Search, hashtags, keywords, and influencer discovery platforms to find suitable creators. • Build and maintain influencer databases with accurate profile information. • Discover influencers across different niches, audience sizes, and geographic locations. • Analyze influencer profiles and content quality. • Evaluate influencer performance using key metrics such as: Engagement Rate (ER), Follower growth, Reach and impressions, Audience quality and authenticity, Average views and interactions. • Identify fake followers, suspicious engagement patterns, or low-quality audiences. • Assess influencer-brand fit based on content style, audience demographics, values, and niche relevance. • Initiate and manage conversations with influencers via Instagram DMs and email. • Follow up with influencers regarding collaboration opportunities. • Maintain professional communication and build long-term influencer relationships. • Track outreach status and response rates. • Maintain influencer outreach trackers and campaign databases. • Prepare influencer shortlists and recommendation reports. • Coordinate with marketing and internal teams regarding influencer selections. • Provide regular updates on outreach progress and campaign readiness.

🎯 Requirements

• Experience with Instagram and YouTube research. • Strong understanding of influencer marketing and creator ecosystems. • Knowledge of influencer discovery platforms. • Understanding of influencer metrics, including: Engagement Rate (ER), Reach, Audience Quality, Views and Watch Time, Growth Trends. • Ability to evaluate influencer-brand fit. • Excellent written and spoken English communication skills. • Strong attention to detail and organizational skills. • Ability to manage multiple influencer conversations simultaneously. • Proficiency in: Google Sheets, Microsoft Excel, Google Workspace.