Manager/Senior Manager, Advertising

🕒 5 days ago

🗽 New York – Remote

🗽 New York – Remote

💵 $75k - $100k / year

⏰ Full Time

🟠 Senior

👔 Manager

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HarperCollins Publishers

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1817

👥 B2C

📱 Media

🛍️ eCommerce

B2C • Media • eCommerce

HarperCollins Publishers is a leading global publishing house committed to supporting authors and delivering diverse narratives that resonate with readers worldwide. With a rich history dating back to 1817, HarperCollins offers a wide range of books across various genres including biographies, cookbooks, fiction, and children's literature. The company focuses on promoting creativity and innovation within a welcoming culture, fostering connections among authors, employees, and the community.

📋 Description

• Oversee media buying across HarperCollins adult and children’s titles • Execute paid social advertising campaigns across multiple self-serve platforms including Meta, TikTok, SnapChat, and Reddit • Advise on advertising strategies based on past and current campaign performance • Regularly update marketing teams on status and performance of live campaigns • Provide and implement recommendations for improvement • Set up and launch programmatic campaigns via The Trade Desk • Weekly and ad hoc reporting for high-level campaigns • Handle all invoicing and internal “client” support issues promptly and professionally • Support the Director, Advertising in developing and executing presentations and final campaign reporting

🎯 Requirements

• 4 year college degree or equivalent work experience • 4+ years advertising media buying experience • Strong hands-on experience with Meta ads is required • experience with other social advertising platforms like Snapchat, TikTok, Pinterest, etc. is strongly preferred • Must have deep familiarity with modern Meta campaign structure and best practices • Proven ability to manage high campaign volume with strong attention to detail • Highly analytical; able to review performance data and identify opportunities and clear action items to improve • Must have agency or "internal client services" experience • Proficiency with creative development tools (e.g. Canva, Veo3) a plus • Strong presentation skills • Background in consumer marketing preferred

🏖️ Benefits

• comprehensive and highly competitive benefits package • physical health benefits • retirement and savings benefits • caregiving benefits • emotional wellbeing benefits • transportation benefits • elective benefits employees may select to best fit their needs