Senior Growth Marketing Manager, B2B

Job not on LinkedIn

🕒 February 20

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Logo of Hatch

Hatch

5001 - 10000 employees

Founded 1955

⚡ Energy

☁️ SaaS

Energy • Engineering • SaaS

Hatch is a company focused on performance innovations and engineering solutions aimed at decarbonizing the steel industry and supporting a battery-centric economy. They provide innovative strategies for energy transformation and help cities plan for a sustainable future. By designing low carbon solutions and altering the way industries operate, Hatch is committed to creating a positive impact on the environment and society.

📋 Description

• Execute and optimize paid campaigns across Google Ads, LinkedIn Ads, Meta/Facebook/Instagram/Threads, and programmatic channels • Build and manage multi-channel email programs that move prospects through the funnel • Create nurture streams for inbound leads, demo no-shows, trial users, and cold prospects • Run A/B and multivariate tests on creative, messaging, landing pages, and audience targeting • Build and execute scaled ABM campaigns that use intent signals to identify and reach high-value accounts • Manage and optimize the B2B funnel: visits → MQLs → meetings → opportunities → closed-won ARR • Build dashboards that provide visibility into channel performance, campaign ROI, CAC, LTV, and pipeline velocity

🎯 Requirements

• 6–7 years of marketing experience • Proven track record executing and optimizing full-funnel programs in a sales-led (SLG) environment • Deep fluency in B2B buying cycles • Expert-level proficiency in HubSpot (or similar marketing automation platforms) • Hands-on experience managing and optimizing paid campaigns in Google Ads, LinkedIn Ads, Meta/Facebook/Instagram, and programmatic channels • Strong grasp of analytics tools like Google Analytics 4 (GA4), Mixpanel, Amplitude, or similar • Working knowledge of technical SEO principles and tools (e.g., Screaming Frog, SEMrush, Ahrefs)

🏖️ Benefits

• massive market opportunity • real impact • autonomy + impact • work with cutting-edge AI

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