Demand Generation Lead

Job not on LinkedIn

🕒 March 23

🏄 California, New York, +1 more states – Remote

🏄 California – Remote 🗽 New York – Remote ☕ Washington – Remote

💵 $160k - $180k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Haus

WebsiteLinkedInAll Job Openings

11 - 50 employees

☁️ SaaS

💰 $4M Venture Round on 2022-06

SaaS • Marketing • Analytics

Haus is a marketing science platform that helps businesses measure the incrementality of their advertising efforts, both online and offline. It provides tools like GeoLift and Causal Attribution to optimize marketing campaigns and investments. Haus enables businesses to conduct experiments to evaluate the impact of their advertising spend, offering insights that drive smarter marketing decisions. By employing advanced econometric models, Haus helps companies accurately assess their marketing's incremental value, ultimately leading to better investment strategies and higher returns.

📋 Description

• Build and operate Haus’s integrated campaign engine across digital, lifecycle, and account-based programs. • Plan and execute integrated campaigns including report launches, webinar programs, account-based plays, field event amplification, and nurture programs. • Partner with Product Marketing and Content to turn launches and assets into full-funnel campaigns. • Coordinate with Sales and SDR teams on targeted account programs and outbound-supported campaigns. • Design and execute lifecycle programs including nurture sequences and re-engagement campaigns. • Partner with paid media agencies to brief campaigns and ensure paid programs support broader campaign goals. • Track campaign performance and optimize programs based on pipeline generation, meeting creation, and campaign ROI.

🎯 Requirements

• 4–7 years of experience in demand generation, growth marketing, or integrated campaigns at a B2B SaaS company. • Experience running integrated campaigns across multiple channels including webinars, lifecycle, events, and digital programs. • Strong understanding of pipeline generation and how marketing contributes to revenue outcomes. • Experience collaborating closely with sales teams and supporting outbound or account-based programs. • Comfortable working in marketing automation and CRM tools (e.g. HubSpot, Salesforce). • Strong bias toward action and ability to execute quickly in a fast-moving environment.

🏖️ Benefits

• Flexible PTO - take time when you need it! • Equity – Startup environment with part-ownership in our successes • Top of the line health, dental, and vision insurance - multiple plan options so you can pick what fits you best • WFH stipend to support the set up you need to be productive • Events & Offsites – opportunities to connect and celebrate in real life! • Free Lunch – Grab a bite on us when you choose to work from the office (hub locations include SF, NYC and Seattle) • New Parent Leave – take time to welcome your newest Hausmate