Director of Measurement Strategy

🕒 May 7

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Headlight

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🤝 B2B

📱 Media

🛍️ eCommerce

B2B • Media • eCommerce

Headlight is a growth marketing agency that supercharges growth outcomes for world‑class consumer brands by combining integrated media buying, creative development, and measurement strategies. They provide end-to-end, full-funnel growth marketing and high-touch, white‑glove services, acting as a senior-led extension of clients’ growth and creative teams to drive sustainable user acquisition, subscriptions, and revenue for consumer tech, mobile apps, and DTC commerce.

📋 Description

• Serve as the senior measurement and instrumentation strategist on assigned client accounts; leading consulting conversations on attribution methodology, channel event instrumentation (Meta’s Conversions API, Google Enhanced Conversions, MMPs such as AppsFlyer or Adjust), tag management, and analytics architecture. • Audit each client’s existing measurement stack — channel pixels, server-side events, MMP setup, conversion APIs, web and app analytics, CRM and eCommerce integrations — and produce a written measurement assessment that identifies gaps, data quality issues, and growth opportunities. • Translate audit findings into a prioritized measurement plan that defines success criteria and sequences deliverables for the Growth Engineering and Growth Pod teams to execute. • Act as the in-room expert during client measurement reviews, QBRs, and escalations involving data discrepancies, attribution disputes, and reporting questions. • Own end-to-end project management of analytics and measurement workstreams during new-client onboarding: scoping, timeline, stakeholder alignment, dependency tracking, risk surfacing, and status reporting. • Run requirements-gathering sessions with client marketing, analytics, engineering, and data teams to capture data sources, business definitions, KPI hierarchies, and reporting expectations. • Coordinate the integration of Headlight’s reporting and BI infrastructure (BigQuery, dbt, Looker) with each client’s data environment — channel APIs, CRM, Shopify, MMP, and warehouse exports. • Drive cross-functional onboarding execution across Growth Engineering, Growth Pods, and Client Services to ensure new clients reach a steady-state reporting and measurement posture on time. • Translate fluently between three audiences: the Analytics and Engineering team (technical implementation), the Growth team (campaign optimization), and the client (business outcomes and strategy).

🎯 Requirements

• 5+ years in digital marketing, marketing analytics, marketing technology, or marketing measurement, with at least 2 of those years in a client-facing, consultative, or strategic capacity. Agency, ad-tech vendor, MMP, or in-house performance marketing experience is strongly preferred. • Deep, hands-on familiarity with the marketing measurement stack: channel conversion APIs (Meta CAPI, Google Enhanced Conversions, TikTok Events API), MMPs (AppsFlyer, Adjust, Branch), tag managers (GTM), web and app analytics, MTA and incrementality concepts, and the typical pitfalls of each. • Demonstrated experience leading measurement and analytics conversations directly with client stakeholders — including marketing leaders, in-house analytics teams, engineering counterparts, and executives — and a track record of moving those stakeholders to alignment. • Demonstrated experience project-managing technical onboarding, integrations, and measurement implementations end-to-end across multiple stakeholders. • Strong working knowledge of SQL — sufficient to read, critique, and sometimes write analytical queries against a warehouse — and enough Python literacy to read and reason about pipeline code, debug payloads, and have credible technical conversations with engineers. You will not be the primary author of pipelines; you will be the person ensuring the right pipelines get built. • Working understanding of web technologies — HTTP, cookies, browser-to-server vs server-to-server event flows, REST APIs, and the basics of HTML/CSS/JS — sufficient to credibly diagnose instrumentation issues. • Excellent written and verbal communication, with the ability to produce clear measurement plans, audit documents, status updates, and executive-level narratives. • Demonstrated ability to operate semi-autonomously in a remote, fast-moving environment.

🏖️ Benefits

• Competitive salary • Fully remote work environment • 401(k) • Unlimited PTO • Pays 100% Health, Vision & Dental Insurance for US Employees • Pays 100% Health, Vision & Dental Insurance for Canada-based Employees • Opportunities to travel • Flexible work hours based on the traditional schedule • Working with a team of marketing nerds striving to find the cutting edge of our trade • Work anywhere - We are a 100% remote company (even prior to COVID)