Channel Manager – SEM

🕒 April 21

🇺🇸 United States – Remote

💵 $152k - $190k / year

⏰ Full Time

🟠 Senior

🔴 Lead

👔 Manager

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Headway

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2019

⚕️ Healthcare Insurance

🧘 Wellness

Healthcare Insurance • Wellness

Headway is a platform that connects individuals with mental health providers, helping them find the right fit according to their needs and insurance coverage. By partnering with numerous insurance providers, Headway ensures that users can access mental health care affordably. It offers both in-person and virtual care options, and manages the payment and billing processes for a hassle-free experience. The platform's aim is to simplify the search and access to therapy and psychiatric support for users, allowing them to focus on their mental health without the administrative burdens.

📋 Description

• Own Headway's SEM program end-to-end: campaign architecture, keyword strategy, bidding, budget allocation, and performance optimization across Google Ads and Microsoft Ads. • Scale SEM spend efficiently: grow budgets toward $50M+ annually while maintaining target CAC and ROAS. • Build incrementality measurement: design and run geo-lift studies, holdout tests, and brand/non-brand incrementality analysis. • Optimize the full funnel: partner with Product and Engineering to improve post-click conversion from landing page through booked appointment. • Partner directly with Engineering and Data Science: own tracking implementation, attribution infrastructure, and performance reporting. • Leverage AI tools: Build and run AI agents in Claude Code that automate keyword expansion, ad copy generation, bid optimization signals, and competitive intelligence.

🎯 Requirements

• 8+ years of SEM experience with deep hands-on expertise in Google Ads at scale. • You have managed annual SEM budgets of $50M+. You know what it takes to scale spend while maintaining efficiency. • You are a technical marketer. You work directly with Engineering and Data Science teams. You can write SQL and build dashboards. • You measure what matters: incrementality testing, geo-lift studies, or MMM. You optimize for booked appointments, not vanity metrics. • You own the full funnel: post-click optimization and conversion rate improvement with Product and Engineering. • You actively manage AI agents as part of how you operate. Orchestrating AI is already part of your workflow. • You want to own something. This is a single-IC role with a wide scope and real autonomy.

🏖️ Benefits

• Equity compensation • Medical, Dental, and Vision coverage • HSA / FSA • 401K • Work-from-Home Stipend • Therapy Reimbursement • 16-week parental leave for eligible employees • Carrot Fertility annual reimbursement and membership • 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st • Flexible PTO • Employee Assistance Program (EAP) • Training and professional development