Director, Provider Marketing

🕒 March 17

🗽 New York – Remote

🗽 New York – Remote

💵 225.6k - 282k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

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Headway

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2019

⚕️ Healthcare Insurance

🧘 Wellness

Healthcare Insurance • Wellness

Headway is a platform that connects individuals with mental health providers, helping them find the right fit according to their needs and insurance coverage. By partnering with numerous insurance providers, Headway ensures that users can access mental health care affordably. It offers both in-person and virtual care options, and manages the payment and billing processes for a hassle-free experience. The platform's aim is to simplify the search and access to therapy and psychiatric support for users, allowing them to focus on their mental health without the administrative burdens.

📋 Description

• Uplevel Our Provider Narrative: Reimagine how we communicate our product value to accelerate adoption of Headway’s full feature stack • Support Growth & Sales objectives: Structure and prioritize initiatives around equipping them to win • Own the Provider Go-to-Market experience: Lead end-to-end provider marketing strategy and coordinated GTM efforts • Strengthen the Provider Community: Evolve our community programs into a competitive moat that fosters connection and fuels loyalty • Lead a High-Performing Marketing Team: Instill a test-and-learn culture and establish repeatable playbooks

🎯 Requirements

• 10+ years of marketing experience, with at least 3 years in a leadership role owning go-to-market strategy end-to-end • Proven track record of building and executing multi-channel marketing programs that drive acquisition, engagement, and retention - ideally in a marketplace, SaaS, or platform business • Strong positioning and messaging chops - distill complex product value into clear, compelling narratives • Experience partnering closely with Sales and Growth teams, including owning sales enablement materials and channel messaging • Data-driven marketer with hands-on experience running structured experiments, A/B tests, and using insights to optimize campaigns and build repeatable playbooks • Experience building or scaling community programs as a growth and retention lever • Demonstrated ability to hire, develop, and lead high-performing teams that balance creative excellence with analytical rigor • Familiarity with AI tools and a track record of leveraging them to accelerate marketing workflows and testing velocity

🏖️ Benefits

• Equity compensation • Medical, Dental, and Vision coverage • HSA / FSA • 401K • Work-from-Home Stipend • Therapy Reimbursement • 16-week parental leave for eligible employees • Carrot Fertility annual reimbursement and membership • 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st • Flexible PTO • Employee Assistance Program (EAP) • Training and professional development