Senior Direct Response Copywriter

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Health Routine

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

🏥 Healthcare

🍽️ Food & Beverage

🧘 Wellness

Healthcare • Food & Beverage • Wellness

Health Routine is an Austrian direct-to-consumer online retailer offering natural, science-backed supplements and cosmetic care products to support everyday wellbeing. The company sells nature-inspired formulations and topical care (nail growth serums, skin care pens, foot-care and wart pens) as well as dietary supplements (e. g. , magnesium for migraine support, omega‑3) developed with experts, produced in their own Austrian laboratory, cruelty-free, and backed by a 365-day money‑back guarantee. Health Routine focuses on easy-to-use, integrable routines for consumers seeking natural wellness and beauty solutions.

📋 Description

• Write sales pages, advertorials, and VSLs • Communicate products in a way that makes the target audience feel understood and compels them to click • Accurately translate the target audience's concerns, fears, and needs into copy • Work closely with media buying and creative teams • Analyze reports, develop concepts, and optimize campaigns • Generate creative ideas for paid video ads • Develop high-converting copy aimed at acquiring new customers

🎯 Requirements

• Relevant experience in direct-response copywriting • Strong marketing knowledge • Experience with modern AI tools for audience and competitor research • Knowledge of voice-of-customer analysis • Ability to develop new angles and rapid copy variations • Experience with or knowledge of AI image generation • Open-mindedness and willingness to experiment • Quick comprehension and ability to rapidly integrate new ideas and insights • Native-level German language skills (written and spoken) • Fluent communication in English

🏖️ Benefits

• Training and access to courses, masterminds, and a professional network • Ambitious, fast-growing team with a clear vision, flat hierarchies, and an open, honest culture • Work on products that genuinely help people • 100% remote or on-site at our Innsbruck office • Flexible working hours • Competitive, performance-based salary • Opportunity for additional bonuses based on strong copy performance