Senior Direct Response Copywriter

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Health Routine

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

🏥 Healthcare

🍽️ Food & Beverage

🧘 Wellness

Healthcare • Food & Beverage • Wellness

Health Routine is an Austrian direct-to-consumer online retailer offering natural, science-backed supplements and cosmetic care products to support everyday wellbeing. The company sells nature-inspired formulations and topical care (nail growth serums, skin care pens, foot-care and wart pens) as well as dietary supplements (e. g. , magnesium for migraine support, omega‑3) developed with experts, produced in their own Austrian laboratory, cruelty-free, and backed by a 365-day money‑back guarantee. Health Routine focuses on easy-to-use, integrable routines for consumers seeking natural wellness and beauty solutions.

📋 Description

• Write copy for sales pages, advertorials, and VSLs • Communicate products in a way that makes people over 50 feel understood and click with confidence • Precisely address the concerns, fears, and needs of the target audience • Collaborate closely with Media Buying and Creative teams • Analyze reports, develop concepts, and optimize campaigns • Generate creative ideas for paid video ads • Write high-converting copy aimed at acquiring new customers

🎯 Requirements

• Relevant experience in (Direct Response) copywriting • Solid marketing knowledge • Use of modern AI tools for audience and competitor research • Experience with Voice-of-Customer analysis • Ability to develop new angles and rapid copy variants • Use of AI image generation to visualize ideas • Open-mindedness and willingness to experiment • Quick comprehension and fast integration of new ideas and insights • German at native level, both written and spoken • Fluent communication in English

🏖️ Benefits

• Access to training, courses, masterminds, and the company network • Ambitious, fast-growing company with a clear vision, flat hierarchies, and a culture of honest collaboration • Products that help people and solve real problems • Flexible and autonomous working style • 100% remote or on-site at our office in Innsbruck • Flexible working hours • Competitive, performance-based salary • Potential for additional bonuses based on strong copy performance