Creative Director – Health & Wellness

🕒 May 19

🏄 California – Remote

🏄 California – Remote

💵 $175k - $200k / year

⏰ Full Time

🔴 Lead

🧑‍🎨 Art Director

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Hi-Altitude Brands

WebsiteLinkedInAll Job Openings

11 - 50 employees

🧘 Wellness

🛍️ eCommerce

👥 B2C

Wellness • eCommerce • B2C

Hi-Altitude Brands is a Los Angeles-based brand studio that creates, launches, and scales wellness and lifestyle consumer brands. The company blends creative strategy, product development, supply chain and operations, and performance marketing to build purpose-driven direct-to-consumer brands. Its portfolio includes Stonehenge Health, a science-informed supplements brand; Hi-Altitude emphasizes design, content, and media to drive growth and help brands evolve.

📋 Description

• Translate the CMO’s brand strategy and positioning into actionable creative direction across all channels • Set visual direction for brand, performance, and web environments • Balance brand-building (long-term equity) with performance-driven outcomes (immediate conversion) • Develop creative testing frameworks that drive measurable performance across paid, lifecycle, and on-site • Operate as the senior creative voice within the marketing organization • Own and maintain the Stonehenge Health brand identity across all customer-facing touchpoints • Develop and enforce style guides, visual standards, and brand guidelines • Ensure creative consistency across paid media, organic social, email, packaging, and website • Partner with the CCO on joint approval gates for brand-facing creative • Partner with the VP of Brand on visual direction for organic content and influencer creative • Oversee the Performance Design Manager and team in producing high-volume ad and lifecycle creative • Maintain testing cadence and iteration cycles informed by performance data • Ensure performance creative meets channel-specific KPIs while protecting brand consistency • Partner with the VP of Performance Marketing and the Director of Lifecycle on creative needs and feedback loops • Oversee the design team in producing landing pages, PDPs, site UX, and conversion-focused work • Partner with the Head of CRO on the on-site testing roadmap and design execution • Partner with the Head of Ecommerce on site merchandising and storefront design • Oversee the Creative Operations Manager in owning end-to-end pre and post production for photo and video assets • Build SLA frameworks and intake processes for creative requests across all channels • Manage creative team capacity against demand from brand, performance, and ecommerce • Scale internal video and post-production capacity to reduce reliance on external partners • Oversee the medical and expert advisory board program for content credibility, brand placements, and earned media opportunities • Lead a creative team of approximately 8-10 across brand, performance, web, and operations sub-functions • Direct reports span the Senior Creative Lead, Performance Design Manager, Creative Operations Manager, and design Independent Contributors (ICs) across Brand/Core and • Hire and onboard additional creative team members as the function scales • Establish performance standards, KPIs, and development plans • Foster a culture of creative excellence, rigorous thinking, and high-output iteration • Report to the CMO and operate as the centralized creative authority across all channels • Partner with Copy Director, Director of Product Marketing, Consumer Insights Lead, VP of Brand, and Head of Content on the cross-functional work that drives creative performance • Partner with VP of Performance Marketing, Director of Lifecycle, Head of CRO, and Head of Ecommerce on creative supporting growth and conversion • Coordinate with CCO on joint approval of brand-facing creative

🎯 Requirements

• 10+ years in creative leadership at DTC consumer brands, with 5+ years at Director or above • Built and led centralized creative teams of 8+ across multiple sub-functions (brand, performance, web) • Deep expertise in both brand-building and performance creative, with a portfolio that demonstrates both • Hands-on experience with performance creative across Meta, TikTok, Google, YouTube, native, and email/SMS • Strong understanding of testing and iteration cycles in DR and performance environments • Proven ability to ship high-volume creative output without sacrificing quality • Experience partnering with performance marketing, CRO, and ecommerce functions in high-velocity environment • Health, wellness, beauty, or consumables industry experience preferred • Fluent across the standard creative tooling stack (Adobe Creative Suite, Figma) and DTC platforms (Klaviyo, Shopify, or comparable) • Remote-first mindset with ability to lead distributed teams effectively; located within driving distance of Los Angeles, CA, preferred

🏖️ Benefits

• Competitive salary:$175,000 - $200,000 (based on experience) • Fully remote position • Flexible time off + 9 annual company-paid holidays • Your Birthday is a paid vacation day (celebrate yourself!) • 100% company-paid base plan Medical, Dental, and Vision Insurance for employees • 100% company-paid Life Insurance and Short-Term Disability Coverage • Pet insurance • 3% employer contributions to 401(k) - no match required • Matching charitable contributions up to $2,500/year • $1,200/annual Work From Home (WFH) stipend • Free monthly employee product samples and team discounts • Employee Referral Program • Professional development fund for employees (we love learning) • Employee recognition and rewards program • Calm app subscription • Fun company gatherings and a genuinely supportive team culture • A healthy respect for work/life balance