Director, Insights – Revenue Growth Management

🔥 39 minutes ago

🌽 Illinois – Remote

🌽 Illinois – Remote

⏰ Full Time

🔴 Lead

📈 Growth Marketing

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High Liner Foods

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1899

High Liner Foods is a leading North American processor and marketer of value-added frozen seafood. Our retail branded products are sold throughout the United States and Canada under the High Liner, Fisher Boy, Mirabel and Sea Cuisine labels, and are available in most grocery and club stores. We also sell branded products under the High Liner, Icelandic Seafood, Mirabel and FPI labels to restaurants and institutions, and are a major supplier of private-label, value-added frozen seafood products to North American food retailers and foodservice distributors.

📋 Description

• Lead and develop a high-performance Revenue Growth Management, Insights and Category Management team, building on existing capabilities • Drive revenue management analytics, recommendations, and frameworks for day-to-day operations as well as strategic long-term initiatives • Conduct in-depth analyses of market trends, customer behavior, and the competitive landscape to provide strategic insights for short and long-term business planning • Lead and analyze a broad set of market data related to pricing, promotion, assortment, sizing, and product type for High Liner Foods and the category • Make critical RGM recommendations to senior leadership based upon in-depth analysis using internal and syndicated resources • Collaborate cross-functionally with sales, marketing, finance, and product development to develop portfolio and brand strategies, guardrails and guidelines and price architecture • Directs and owns end-to-end research into action process, understanding the consumer, shopper & operator journey and translating to customer-centric business insights • Drives a culture of consumer and customer centricity, insight generation and analytical prowess • Partners closely with Retail and Foodservice Sales teams to understand customer strategic objectives, leveraging insights and analytics to identify category growth opportunities • Owns the relationships with data partners, management and reporting of the budget • Recommends best approach and research partners based on the objectives defined in the marketing or customer strategy • Directs the team in developing analytic tools, leveraging AI to drive efficiency • Develop, document, and communicate trade allocation strategies to help steer funding decisions to meet sales growth and profitability objectives • Partners closely with marketing directors to provide analytics and to design experiments that will help quantify the impact of various growth strategies and tactics

🎯 Requirements

• 5+ years of experience in Revenue Management, Business Development, Trade Analytics, Sales, Finance, or Customer Marketing within the CPG industry • 8+ years of progressive work experience in marketing research, consumer insight and marketing data management • Strong focus on business outcomes, gap closure, driving decision making in ambiguous circumstances • Organizational agility: develops and leverages strong internal and external relationships to drive a positive business outcome • Financial Acumen: strong business and financial acumen, demonstrated experience in developing promotional strategies that bring revenue and profit growth • Experience with P&L management and analysis • Proven experience in leading and management of large data sets with high dimensionality and complexity • Proficient in advanced data analytics leveraging a vast array of syndicated data (Circana/Nielsen, Supply Track, Retailer Data, etc.) • Experience with building multiyear RGM roadmaps inclusive of portfolio and product planning as it relates to channels, pricing, pack architecture & promotions • Knowledge of insights tools and processes including segmentation and demand spaces (need states), positioning and concept development and optimization, product development and optimization, packaging development, volumetric assessment and cannibalization • Strong expertise in Category Management principles including pricing and promotional analytics, assortment optimization, planograms, etc. • University degree in Business or a related field • Proficient in Microsoft Office Suite • Strong listening and communication skills • Prior experience with TPM (Trade Promotional Management) systems is an asset

🏖️ Benefits

• Competitive Salary • Heath, dental & vision coverage • Pay for performance incentives • Employee & Family assistance programs • Wellness Programs • Retirement Planning • Supplemental Parental Leaves • Disability Support • Family friendly Flex policies & Summer hours • Volunteer hours • Learning and mentorship opportunities • Safety focused work environment