Digital Marketing Manager

🕒 4 days ago

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High Tide Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2009

👥 HR Tech

🎯 Recruiter

🤝 B2B

HR Tech • Recruitment • B2B

High Tide Inc. is a company seeking to engage with potential talent through open career opportunities. Currently, there are no open positions available, indicating a focus on workforce development and recruitment initiatives.

📋 Description

• Own the strategic direction of email marketing across all brands, ensuring it remains a consistent and growing revenue-driving channel. • Define campaign approach, lifecycle strategy, and testing priorities based on performance and customer behavior. • Monitor performance across revenue contribution, engagement, and conversion, identifying clear opportunities for improvement. • Provide direction to the Email Marketing Specialist on what to optimize, test, and scale. • Ensure email is fully aligned with broader campaign strategy and integrated with web, paid, affiliate, and social channels. • Step in to support execution or troubleshooting when needed. • Drive strategy, direction, and performance across paid media, affiliate, and influencer channels. • Manage the strategic direction of affiliate marketing across all brands. • Provide clear direction to the Performance Marketing Specialist on: Partner prioritization, Campaign alignment, Optimization opportunities. • Define when and how paid media should be used to support campaigns. • Guide expectations for content, messaging, and audience alignment for Influencer Marketing. • Establish clear performance targets and KPIs across digital channels in alignment with business goals. • Develop quarterly digital plans outlining priorities, opportunities, and expected outcomes. • Ensure consistency and alignment across email, web, paid, affiliate, and social.

🎯 Requirements

• 6 – 10+ years of experience in digital marketing, performance marketing, or e-commerce. • Strong experience across multiple digital channels (email, web, paid media, affiliate). • In-depth email experience and affiliate management experience are requirements to succeed in this role. • Proven ability to develop strategy, set performance targets, and drive measurable outcomes. • Strong analytical skills and ability to translate data into actionable insights. • Experience managing or guiding cross-functional teams. • Experience working with agencies and external partners. • Strong communication and presentation skills.

🏖️ Benefits

• Health insurance • Paid time off • Flexible working arrangements • Professional development opportunities