Social Media Content Strategist

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High Tide Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2009

👥 HR Tech

🎯 Recruiter

🤝 B2B

HR Tech • Recruitment • B2B

High Tide Inc. is a company seeking to engage with potential talent through open career opportunities. Currently, there are no open positions available, indicating a focus on workforce development and recruitment initiatives.

📋 Description

• Support the development and execution of social media strategies across multiple brands and platforms. • Identify opportunities to increase audience engagement, community growth, brand awareness, customer acquisition, and retention. • Ensure social media initiatives align with broader content, campaign, and business objectives. • Monitor competitor activity, platform developments, and industry trends to identify growth opportunities. • Assist in the development and management of social media content calendars. • Coordinate content requirements across campaigns, product launches, promotional initiatives, and seasonal programs. • Support content planning activities by identifying content gaps, opportunities, and priorities. • Ensure content plans align with publishing schedules and campaign objectives. • Generate content ideas, campaign recommendations, social-first concepts, and platform-specific content opportunities. • Research emerging trends, creator content, viral formats, and audience interests. • Monitor cultural moments and platform developments that may support brand engagement. • Recommend new content formats and creative approaches that improve performance and audience engagement. • Manage content publishing across social media platforms including Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Pinterest, and emerging channels as required. • Schedule and publish content according to approved content calendars and campaign plans. • Optimize content for engagement, reach, retention, audience growth, and overall channel performance. • Monitor comments, messages, reviews, tags, mentions, and social media conversations across channels. • Engage with audiences in accordance with brand guidelines and community standards. • Prepare regular social media performance reports and content summaries.

🎯 Requirements

• Bachelor's degree in Marketing , Communications, Digital Media, Advertising, Public Relations, Journalism, or a related field, or equivalent professional experience. • 3+ years of experience in social media, content marketing, digital marketing, community management, or related fields. • Strong understanding of major social media platforms, content trends, audience development, and platform best practices. • Experience managing social media content calendars, publishing schedules, and platform execution. • Strong copywriting, communication, and content planning skills. • Experience utilizing social media analytics and performance data to guide strategic recommendations. • Familiarity with social media scheduling, publishing, listening, and analytics platforms. • Strong organizational skills with the ability to manage multiple projects simultaneously. • Excellent communication and stakeholder management skills.

🏖️ Benefits

• Health insurance • Professional development opportunities