Employer Brand Program Manager

🕒 May 22

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hims & hers

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

⚕️ Healthcare Insurance

🛍️ eCommerce

🧘 Wellness

Healthcare Insurance • eCommerce • Wellness

Hims & Hers is an online platform with over 1 million subscribers that connects patients to licensed healthcare professionals across all 50 states in the U. S. The service offers comprehensive support for sexual health, weight loss, hair regrowth, mental health, and skincare through a 100% online process. Clients can receive personalized treatment plans which may include prescription medications, and benefit from free and discreet shipping. Hims & Hers prides itself on providing accessible and affordable healthcare without the need for insurance, offering transparent pricing and support from licensed providers. It aims to empower individuals by making healthcare and treatment conveniently available on their own terms, including mental health support, which includes treatments for anxiety and depression.

📋 Description

• Own and evolve the Hims & Hers employer brand strategy, ensuring a clear, differentiated narrative that resonates with top talent across key functions • Lead content creation as a core pillar of the role, developing high quality, insight driven content across channels including social, careers site, campaigns, and recruiting materials • Partner closely with Recruiting, Marketing, Communications, and business leaders to translate company priorities into compelling talent narratives • Build and manage an always-on content engine that highlights our people, mission, and impact in a way that feels authentic and distinctive • Develop targeted campaigns for critical hiring areas, especially technical and product roles, aligned to business priorities • Actively explore and experiment with AI and data tools across employer brand, uncovering talent audience insights, monitoring candidate sentiment, and analyzing competitor positioning, always pushing toward step-change impact and not just efficiency gains • Elevate and continuously improve the careers site experience, ensuring it reflects our brand, values, and opportunities with clarity and depth • Define and activate our social strategy for talent, including organic and paid approaches across key platforms • Enable recruiters and hiring leaders with tools, messaging, and content that strengthen how we represent Hims & Hers in every candidate interaction • Partner with People and leadership teams to surface and amplify real stories from across the company • Establish and track clear metrics to measure brand awareness, engagement, and impact on hiring outcomes, using insights to continuously refine the strategy

🎯 Requirements

• 5+ years of experience in employer brand, content, or talent marketing roles, ideally within high growth or tech driven companies • Exceptional content creation skills with a strong point of view on what makes storytelling effective across formats and channels • Demonstrated curiosity and hands-on experience with AI tools, with a track record of pushing beyond basic use cases to find new ways technology can elevate strategy, content, and candidate experience • Proven ability to translate complex company narratives into clear, compelling, and differentiated messaging • Strong cross-functional partnership skills with experience working closely with recruiting, marketing, and senior stakeholders • Experience building or scaling employer brand programs, including campaigns, content strategies, and careers site optimization • High level of ownership and accountability, with the ability to operate independently and drive initiatives end-to-end • Analytical mindset with experience using data to inform strategy and measure impact • Strong judgment and taste, with a focus on quality, consistency, and authenticity in how the brand shows up • Comfort operating in a fast-paced, evolving environment where priorities can shift quickly.

🏖️ Benefits

• Competitive salary & equity compensation for full-time roles • Unlimited PTO, company holidays, and quarterly mental health days • Comprehensive health benefits including medical, dental & vision, and parental leave • Employee Stock Purchase Program (ESPP) • 401k benefits with employer matching contribution • Offsite team retreats