hims & hers
Healthcare Insurance • eCommerce • Wellness
Hims & Hers is an online platform with over 1 million subscribers that connects patients to licensed healthcare professionals across all 50 states in the U. S. The service offers comprehensive support for sexual health, weight loss, hair regrowth, mental health, and skincare through a 100% online process. Clients can receive personalized treatment plans which may include prescription medications, and benefit from free and discreet shipping. Hims & Hers prides itself on providing accessible and affordable healthcare without the need for insurance, offering transparent pricing and support from licensed providers. It aims to empower individuals by making healthcare and treatment conveniently available on their own terms, including mental health support, which includes treatments for anxiety and depression.
Senior Copywriter, Paid Media
November 1
hims & hers
Healthcare Insurance • eCommerce • Wellness
Hims & Hers is an online platform with over 1 million subscribers that connects patients to licensed healthcare professionals across all 50 states in the U. S. The service offers comprehensive support for sexual health, weight loss, hair regrowth, mental health, and skincare through a 100% online process. Clients can receive personalized treatment plans which may include prescription medications, and benefit from free and discreet shipping. Hims & Hers prides itself on providing accessible and affordable healthcare without the need for insurance, offering transparent pricing and support from licensed providers. It aims to empower individuals by making healthcare and treatment conveniently available on their own terms, including mental health support, which includes treatments for anxiety and depression.
📋 Description
• Concept and craft copy for paid media ads across video and static formats, tailored for a range of paid media channels. • Partner with growth and integrated marketers to analyze performance and audience insights to pitch new creative areas to test. • Collaborate with art directors, motion designers, editors, and producers to deliver high-quality ads that balance brand craft with performance goals. • Contribute to shoot planning with producers, ensuring still and video content is captured with paid placements in mind. • Translate performance results into creative adjustments and share learnings across teams. • Maintain high standards in copy, tone, voice, and brand. • Provide clear, constructive copy direction and feedback to cross-functional creative partners and external collaborators. • Recommend efficiencies and process improvements that allow for faster, smarter creative output. • Model curiosity, experimentation, and a growth mindset in every stage of the creative process.
🎯 Requirements
• 8-10 years of experience in copywriting, with a strong portfolio of paid media creative. • Proven ability to concept and ship video-first ads quickly in fast-paced environments. • Deep understanding of platform best practices for Meta, TikTok, Snap and other digital channels. • Comfort working with performance data as both a guide and inspiration for creative. • Excellent collaboration and communication skills, working closely with growth, art, production, and external partners. • Self-starter with a bias for action, curiosity about performance drivers, and a growth mindset.
🏖️ Benefits
• Competitive salary & equity compensation for full-time roles • Unlimited PTO, company holidays, and quarterly mental health days • Comprehensive health benefits including medical, dental & vision, and parental leave • Employee Stock Purchase Program (ESPP) • 401k benefits with employer matching contribution • Offsite team retreats
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