Demand Generation Manager

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🕒 2 days ago

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Hire Hangar Global

11 - 50 employees

Founded 2023

🎯 Recruiter

🏪 Marketplace

Recruitment • Marketplace

Hire Hangar Global is a remote-first global recruitment and staffing marketplace that connects companies (from startups and tech firms to real estate and consulting agencies) with contract and full-time talent across marketing, sales, customer success, product, AI/data, and operational roles. The platform lists hundreds of remote positions across dozens of countries and supports hiring and scaling teams by offering sourcing, recruiting operations, and candidate placement services. Hire Hangar emphasizes flexible, contract-based engagements and positions itself as a hub for businesses looking to scale quickly and professionals seeking remote opportunities.

📋 Description

• Develop and execute integrated demand generation strategies aligned to revenue goals, ICPs, and SaaS buyer journeys • Own end-to-end campaign planning, execution, and optimization across paid search, paid social, email, content syndication, webinars, virtual events, and select in-person events • Translate complex SaaS and AI value propositions into high-performing, conversion-focused campaigns in partnership with Content and Product Marketing • Collaborate closely with Sales and RevOps to define ICPs, manage lead lifecycle stages, and improve MQL-to-SQL and pipeline conversion rates • Build and manage campaign calendars, budgets, forecasts, and quarterly pipeline targets • Analyze performance using full-funnel metrics (CAC, CPL, MQL, SQL, pipeline, revenue, ROI) and deliver clear, actionable insights • Run continuous experimentation and A/B testing across channels, messaging, and AI-driven use cases to improve efficiency and scale • Manage external vendors and agencies supporting paid media, content syndication, and campaign execution • Ensure data integrity, consistent attribution, and reliable reporting across marketing and revenue systems

🎯 Requirements

• Proven experience in B2B demand generation or growth marketing within a SaaS environment • Strong understanding of AI-powered products, including how AI capabilities influence buyer behavior, messaging, targeting, and campaign performance • Demonstrated track record of driving measurable pipeline and revenue through multi-channel demand programs • Hands-on experience with marketing automation and CRM platforms (e.g., HubSpot or Marketo with Salesforce) • Strong analytical skills with the ability to interpret performance data, build reports, and make data-driven decisions • Excellent project management skills and experience collaborating cross-functionally with Sales, Product Marketing, and RevOps • Non-negotiable: Prior experience working fully remote, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US- or UK-based companies. Candidates without this background will not be considered.

🏖️ Benefits

• Compensation Philosophy: We believe in attracting and retaining the very best talent by offering highly competitive, transparent compensation. The salary range we post is the real deal—we don’t bury hidden figures or negotiate down once you’re in the door. We’re committed to rewarding performance and results, ensuring your pay reflects the value you bring. Our goal is simple: offer competitive, market-leading compensation to drive a culture of excellence where top performers thrive. If you see a salary range with us, you can trust that’s exactly what we’ll provide to qualified candidates—no surprises, no gimmicks.

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