Consumer Acquisition Lead – AI Product

Job not on LinkedIn

🕒 May 7

🏄 California – Remote

🏄 California – Remote

⏳ Contract/Temporary

🟠 Senior

🤖 Artificial Intelligence

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Hire Digital

WebsiteLinkedInAll Job Openings

51 - 200 employees

🎯 Recruiter

☁️ SaaS

🏢 Enterprise

Recruitment • SaaS • Enterprise

Hire Digital is a company that provides businesses with on-demand access to a meticulously screened network of digital talents. Specializing in digital marketing, software development, and design, Hire Digital enables organizations to build highly skilled teams that can improve ROI and drive digital transformation. Businesses can leverage their curated talents, including digital marketers, developers, designers, writers, and project managers, to enhance digital capabilities and execute key projects effectively. Hire Digital's talent solutions are tailored to support digital transformation efforts and help companies manage seasonal resources, pilot projects, and address various digital marketing needs.

📋 Description

• Help build and execute the US go-to-market strategy for a new AI consumer product. • Identify early-adopting audiences, ICPs, and the fastest paths to traction. • Support launch initiatives across Product Hunt, creator communities, AI forums, and the ChatGPT ecosystem. • Create launch momentum through scrappy, low-cost acquisition opportunities. • Build and execute the overall acquisition roadmap for US consumer growth. • Identify the highest-performing channels and optimise budget allocation. • Develop channel mix across paid, organic, influencer, creator, referral, and partnerships. • Launch and optimise campaigns across Meta, Google, TikTok, Reddit, YouTube, and emerging channels. • Build influencer/creator partnerships to drive awareness and installs. • Grow organic traffic through community engagement, content, virality, and referrals. • Test creatives, landing pages, offers, and messaging to improve conversion rates. • Work with product teams on onboarding, activation, and first-session experience improvements. • Optimise user journeys from click → signup → active user → paid conversion. • Manage CAC, ROAS, CPA, and LTV targets. • Improve growth efficiency while scaling volume. • Build retention-aware acquisition strategies, not vanity traffic. • Build dashboards and weekly reporting across acquisition channels. • Analyse funnel drop-off points and user behaviour trends. • Turn data into actionable experiments and clear next steps.

🎯 Requirements

• Proven experience launching or scaling a 0→1 B2C, consumer app, marketplace, subscription, or self-serve product. • Strong knowledge of both paid acquisition and organic growth strategies. • Hands-on experience optimising CAC, conversion funnels, and user growth metrics. • Experience supporting product launches and bringing new products to market. • Comfortable working independently in lean teams with high ownership. • Strong analytical mindset with the ability to make fast data-driven decisions.