Digital Marketing Specialist – Local SEO, Lead Generation

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Hire Overseas

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2023

🤝 B2B

🎯 Recruiter

☁️ SaaS

B2B • Recruitment • SaaS

Hire Overseas is a recruitment agency that specializes in connecting businesses with top-tier overseas talent. By focusing on a range of roles from technical and design fields to marketing and administrative support, Hire Overseas aims to streamline operations and boost productivity for its clients while offering significant cost savings. The company prioritizes quality by accepting less than 1% of global hires, ensuring that only exceptional candidates are placed in various remote positions.

📋 Description

• Manage and optimize Google Business Profile listings to dominate local map packs for geographic search terms • Implement on-page and off-page local SEO strategies to improve visibility across target markets • Monitor local rankings, citations, and listing accuracy across platforms • Run geo-targeted Google Ads and Local Services Ads campaigns to capture high-intent regional leads • Manage campaign structure, bidding strategy, ad copy, and budget allocation • Continuously optimize for lead quality and cost per acquisition • Design and build landing pages with multi-step quote calculators and project estimators to qualify inbound leads • Test and optimize landing page copy, structure, and conversion elements • Ensure lead capture systems are clean, accurate, and feeding into the right workflows • Script and edit high-engagement short-form video content for Instagram Reels and TikTok • Develop a consistent content cadence that builds visibility and audience engagement • Stay current on platform trends and adapt content formats accordingly • Implement automated email and SMS workflows to generate 5-star reviews immediately upon project completion • Monitor and manage online reputation across Google and relevant review platforms • Track review volume, sentiment, and response rates • Build automated email drip sequences to keep prospects engaged during multi-month decision windows • Segment audiences and personalize messaging based on lead source, intent, and stage • Monitor open rates, click-through rates, and pipeline contribution from email • Use LinkedIn to target specific local developers, architects, and commercial real estate brokers • Build and execute ABM campaigns that generate awareness and inbound interest from high-value B2B contacts • Track outreach activity, response rates, and pipeline contribution

🎯 Requirements

• Proven experience in digital marketing with hands-on work across SEO, paid search, email automation, and social content • Demonstrated local SEO experience including Google Business Profile management and local map pack optimization • Experience running and managing Google Ads campaigns with a focus on lead generation • Ability to build and optimize landing pages with conversion rate optimization in mind • Hands-on experience with email marketing and marketing automation platforms • Comfortable scripting, shooting, and editing short-form video content for Instagram Reels and TikTok • Strong analytical skills with the ability to track performance, identify what is working, and adjust accordingly • Self-directed and organized with the ability to manage multiple channels simultaneously without losing quality

🏖️ Benefits

• You will be paid in **USD** (bi-monthly: every 15th and 30th) • **Paid Time Off** in accordance with company policy • Observance of **Holidays** per company guidelines • **100% remote setup** so you can work wherever you're most productive • Own the full marketing function with direct impact on lead generation and business growth • Work across a diverse mix of channels, formats, and strategies with real creative latitude