Member Marketing Manager

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🕒 May 11

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The Health Management Academy

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1998

⚕️ Healthcare Insurance

📚 Education

Healthcare Insurance • Education

The Health Management Academy is a premier membership-based community founded in 1998 that serves healthcare's most influential CXOs from top U. S. health systems and decision-makers from innovative industry companies. The organization focuses on cultivating exceptional peer groups, offering original market insights, world-class leadership development programs, and novel member alliances. Its industry-leading solutions help member companies facilitate meaningful relationships, navigate strategic transformations, and address critical industry issues with disruptive solutions. The Academy is committed to fostering connections through executive peer learning, supporting professional growth, and delivering actionable data and insights on key healthcare challenges.

📋 Description

• Drive consistent achievement or exceedance of monthly new case enrollment targets through improved engagement strategies • Strengthen collaboration and trust between Marketing, Account Management, and Clinical teams • Improve client satisfaction by supporting seamless onboarding and ongoing engagement experiences • Increase inbound member engagement through campaigns and testing initiatives • Develop and execute engagement strategies in partnership with RNs and Account Management • Support and optimize email sequencing and outreach efforts to drive member activation • Manage a mix of broader marketing initiatives and ad hoc client specific requests • Develop marketing materials with quick turnaround times while maintaining quality and consistency • Partner closely with Account Management and Clinical teams to align on priorities and execution • Communicate timelines, expectations, and updates clearly to stakeholders • Own and prioritize a roadmap of tests and new ideas to improve engagement and performance • Evaluate what is working and iterate quickly based on insights

🎯 Requirements

• 5+ years of experience with 3+ years of experience in a B2B2C environment • Strong sense of urgency and ownership, with a track record of delivering work quickly and effectively • Ability to manage multiple projects and competing priorities while staying organized • Experience balancing scalable marketing initiatives with high touch, custom requests • Excellent communication skills and ability to manage stakeholder expectations • Proactive, self-starter mindset with high engagement and follow through • Familiarity with AI and desire to utilize AI tools for efficiency • Nice to Have: Experience in healthcare benefits, digital health, or employee engagement marketing • Familiarity with Outreach.io or similar email sequencing tools • Experience working with cross functional teams including clinical or account management partners

🏖️ Benefits

• health/dental/vision benefits • annual cash incentive program • 401k with match • flexible PTO • PHM for PHM (our services for you and your dependents) • other benefits