Business Analyst

6 hours ago

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Holafly

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SaaS • Marketing • Technology • Telecommunications

Holafly is a company that specializes in providing digital solutions for building and managing online brand connections. Their platform offers a range of tools including a URL shortener, QR code generator, and landing page builder, designed to help businesses enhance their digital engagement and track performance metrics. With a focus on customization, analytics, and seamless integration, Holafly aims to optimize the way businesses connect with their audience across multiple industries such as retail, technology, and healthcare. Their services cater to various business scales, from small businesses to large enterprises, ensuring that customers can efficiently manage and track their digital interactions.

201 - 500 employees

☁️ SaaS

📡 Telecommunications

💰 Seed Round on 2019-06

📋 Description

• Analyze customer lifecycle performance (recurrence, retention, CRM impact, loyalty, product adoption, repeat purchase patterns, etc.) to support strategic business decisions. • Define the key business questions and analytical needs of the Recurrence team, guiding the Data team on what to measure, why, and how it impacts strategy. • Act as the strategic connector between Product, CRM, Marketing, Customer Support, Data, and Strategy, ensuring alignment and removing blockers across teams. • Identify trends, risks, growth levers, and opportunities that directly influence customer recurrence and propose high-impact initiatives to address them. • Shape and support CRM strategy by defining business hypotheses, evaluating expected impact, prioritizing campaigns, and ensuring initiatives align with recurrence goals. • Collaborate with Product to influence feature prioritization, define success criteria, align measurement frameworks, and evaluate impact along the customer journey. • Lead or support cross-functional initiatives related to recurrence, ensuring clarity in problem definition, business rationale, timelines, ownership, and expected outcomes. • Structure business problems into analytical frameworks and ensure insights are actionable, measurable, and adopted by relevant teams. • Contribute to the strategic roadmap for recurrence & loyalty, supporting quarterly prioritization and aligning stakeholders on business outcomes. • Communicate recommendations and narratives to leadership with clarity and influence, enabling data-informed decision-making across the organization.

🎯 Requirements

• 5+ years of experience in digital consulting, business strategy, e-commerce, lifecycle management, or growth roles in high-growth companies. • Proven experience addressing challenges related to customer retention, recurrence, loyalty, or lifecycle optimization. • Strong analytical mindset with the ability to interpret data (not necessarily build it) and convert insights into clear business recommendations and prioritization decisions . • Solid understanding of digital business models, growth levers, online customer journeys, and the economics of retention and LTV. • Strong stakeholder management and communication skills, able to influence, align, and collaborate across teams. • Project management experience, with experience leading or coordinating cross-functional initiatives where business outcomes need to be clearly defined and tracked. • Comfortable working in environments with ambiguity, fast growth, and shifting priorities, maintaining clarity and focus. • Curious, proactive, and eager to learn deeply about Holafly’s product, data, and customer needs. • Fluent in English (Spanish is a plus).

🏖️ Benefits

• Remote work • Great company culture and international environment • Education Bonus • Paid time off to relax and recharge • Highly-skilled teammates and lots of opportunities for growth, learning and development!