Regional Marketing Manager

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🕒 May 7

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Holiston Media Ltd

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2019

🤝 B2B

💸 Finance

🛍️ eCommerce

B2B • Finance • eCommerce

Holiston Media Ltd. is a company founded in 2018 that celebrates creativity, innovation, and customer service in the retail and B2B financial industries through international awards. They host several prestigious awards, such as the Global Forex Awards and the Online Money Awards, which recognize outstanding performance among businesses in finance and trading sectors. Award recipients are selected based on votes from actual users, providing credibility and enhancing the winners' visibility and reputation in their respective fields.

📋 Description

• Own the annual IPBS marketing roadmap, aligned to global KPIs for acquisition, FTD and retention. • Run deep-dive market intelligence on local competitors, pricing models and trader behaviour to surface untapped segments. • Localise creative, messaging, landing pages and promotional offers so they land in Hindi, English, Urdu, Bengali and Sinhala/Tamil contexts- not just translated, but rewritten for the market. • Design and lead 360 regional campaigns spanning paid digital, organic, creator/KOL, PR, offline events and partner enablement. • Build quarterly GTM plans with clear hypotheses, channel mix, budget allocation and success metrics. • Partner with Product on regionally-relevant features, deposit methods and bonus mechanics. • Act as a link with our Paid Media team in planning and rollout of PPC, Paid Social campaigns, with tight control over CPA and CPL. • Analyse the journey from first touch to registration to second deposit, and ship regional fixes to reduce drop-off. • Design lifecycle campaigns, reactivation flows and bonus/promotion mechanics that keep active traders trading. • Build co-marketing toolkits and campaign-in-a-box assets that the BDM/PAM team can deploy with IBs, affiliates and KOLs. • Manage external media agencies, PR firms, creative shops and freelance localisers across the region. • Work cross-functionally with Compliance, Legal, Product and Sales to ship campaigns that are impactful and legally sound.

🎯 Requirements

• 4–7 years in performance/brand marketing, with at least 2 years owning a region or country P&L. • Deep familiarity with at least two IPBS markets- India is non-negotiable; Pakistan, Bangladesh or Sri Lanka exposure strongly preferred. • Track record running paid acquisition at scale across Meta, Google, programmatic and creator/KOL channels, with clear CPA/FTD numbers you can talk through. • Hands-on campaign craft: you can write a brief, review creative, read a media plan and challenge an agency without hiding behind one. • Working knowledge of crypto, forex, CFDs or another regulated financial vertical. • Fluent English plus at least one of: Hindi, Urdu, Bengali, Tamil or Sinhala. • Demonstrable AI-in-workflow examples- you don't just talk about it, you ship with it.

🏖️ Benefits

• Health insurance • Paid time off • Flexible work arrangements