Brand Activation Manager – Consumer Fairs

Job not on LinkedIn

🔥 15 hours ago

🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

👻 Ghost score 11%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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HOLY

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

💼 Consulting

📣 Marketing

🍽️ Food & Beverage

Consulting • Marketing • Food & Beverage

HOLY is a German DTC beverage brand that sells powdered soft-drink mixes (Energy, Iced Tea, Hydration, Milkshake) and related shakers/merch through an online store. The company emphasizes zero-sugar, natural flavors, convenience, and sustainability (powder format) and promotes mix-&-match bundles, starter kits, and promotional campaigns (e. g. , Black Week). HOLY positions itself as a modern alternative to traditional sugary soft drinks with a community-focused, direct-to-consumer approach.

📋 Description

• Independently plan and execute consumer fair projects from concept and budgeting through production, onsite execution and evaluation • Manage timelines, stakeholders and deliverables for increasingly complex events • Develop booth concepts, sampling mechanics and creative activation ideas • Create execution plans that drive product trial, customer engagement and commercial impact • Coordinate event organizers, agencies, production partners, external service providers, logistics, staffing and promoter briefings • Oversee onsite operations and ensure activations meet HOLY’s quality standards • Collaborate with Partnerships, Community, Content, Brand and Operations teams • Manage project budgets and track KPIs including trials, reach, new customers and revenue • Use data and visitor feedback to improve future activations • Contribute ideas, scalable activation concepts, playbooks, processes and the Consumer Fairs strategy • Expand successful event formats into new markets

🎯 Requirements

• Hands-on experience in event marketing, consumer fairs, experiential marketing or comparable B2C activations • Independently managed events or significant project workstreams from planning through execution • Ability to manage multiple timelines, budgets, suppliers and stakeholders • Strong sense for developing distinctive brand experiences and practical execution • Clear communication with internal teams, external partners, agencies and onsite staff • Comfortable working onsite and making decisions under pressure • Commercial understanding of measurable activation results • Strong communication skills in German and English, spoken and written • Willingness and ability to manage increasingly complex projects with greater independence

🏖️ Benefits

• Competitive compensation, including company shares • Flat hierarchies, fast pace, and personal development • Flexible working hours • 28 vacation days • 30 work-from-abroad days • €1,500 learning budget • Urban Sports Club membership • €63 public transport subsidy • Biannual 360° feedback tied to compensation • Central office in Berlin Prenzlauerberg • Company shares/equity

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