Brand Activation Manager – Festivals

Job not on LinkedIn

🔥 16 hours ago

🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

👻 Ghost score 11%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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HOLY

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

💼 Consulting

📣 Marketing

🍽️ Food & Beverage

Consulting • Marketing • Food & Beverage

HOLY is a German DTC beverage brand that sells powdered soft-drink mixes (Energy, Iced Tea, Hydration, Milkshake) and related shakers/merch through an online store. The company emphasizes zero-sugar, natural flavors, convenience, and sustainability (powder format) and promotes mix-&-match bundles, starter kits, and promotional campaigns (e. g. , Black Week). HOLY positions itself as a modern alternative to traditional sugary soft drinks with a community-focused, direct-to-consumer approach.

📋 Description

• Independently plan and execute assigned festival projects from concept and budgeting through production, onsite execution and evaluation • Manage timelines, stakeholders and deliverables for increasingly complex festivals • Develop activation concepts, sampling mechanics and creative brand moments • Create execution plans that engage festivalgoers, drive product trial and build brand love • Work with festival organizers, rights holders, agencies, production partners and external service providers • Coordinate infrastructure, logistics, staffing and promoter briefings • Lead temporary onsite teams and maintain HOLY's quality standards • Collaborate with Partnerships, Community and Content on integrated brand experiences • Own project budgets and track KPIs including Trials, Reach, New Customers and Brand Love • Use visitor feedback and performance data to improve future activations • Contribute ideas to the Festivals roadmap, scalable concepts, playbooks and processes • Share learnings and support rollout of successful formats in international markets

🎯 Requirements

• Hands-on experience in festival management, live events, brand activation or experiential marketing • Ideally experience working on large-scale festival activations for consumer brands • Experience managing own events or significant project workstreams from planning through onsite execution • Ability to coordinate complex productions, multiple suppliers, budgets and tight timelines • Strong sense for memorable brand experiences and festival activations • Ability to work with festival organizers, rights holders, agencies, promoters and internal teams • Pragmatic problem-solving under pressure • Commercial understanding of measurable activation impact • Strong communication skills in German and English, spoken and written • Willingness to travel and work onsite at festivals is implied by the role's festival execution duties

🏖️ Benefits

• Competitive compensation, including company shares • Flexible working hours • Central office in Berlin Prenzlauerberg • €1,500 learning budget • Urban Sports Club membership • Public transport subsidy • 28 vacation days • 30 work-from-abroad days • Biannual 360° feedback tied to compensation • Personal development opportunities • Flat hierarchies and fast-paced startup culture

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