Brand Activation Manager – Special Projects

Job not on LinkedIn

🔥 15 hours ago

🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

👻 Ghost score 11%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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HOLY

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

💼 Consulting

📣 Marketing

🍽️ Food & Beverage

Consulting • Marketing • Food & Beverage

HOLY is a German DTC beverage brand that sells powdered soft-drink mixes (Energy, Iced Tea, Hydration, Milkshake) and related shakers/merch through an online store. The company emphasizes zero-sugar, natural flavors, convenience, and sustainability (powder format) and promotes mix-&-match bundles, starter kits, and promotional campaigns (e. g. , Black Week). HOLY positions itself as a modern alternative to traditional sugary soft drinks with a community-focused, direct-to-consumer approach.

📋 Description

• Independently plan and execute brand activations from idea and concept development through budgeting, production, onsite execution and evaluation • Manage timelines, stakeholders and deliverables for increasingly complex projects • Develop and execute Mass Sampling, Campus Tours, Retail Tours, Wrapped Cars and unconventional brand activations • Research opportunities, create actionable concepts, and help test and scale new formats • Plan and deliver Creator Events, Creator Sponsorships, Community Events, Offsites and Internal Events • Coordinate venues, guests, production requirements and event experiences • Collaborate with Brand, Design, Social, Community, Partnerships and Content teams • Create creative briefs and coordinate deliverables • Manage agencies, suppliers and service providers • Oversee onsite execution and ensure high quality standards • Manage project budgets and track KPIs including Trials, Reach, New Customers and Brand Love • Turn feedback into improvements and contribute ideas to the Special Projects roadmap • Build repeatable concepts, processes and playbooks for future activations

🎯 Requirements

• Hands-on experience in experiential marketing, brand activation, creative production or event management • Independently managed events, campaigns or significant project workstreams from planning through execution • Ability to develop unconventional brand experiences and turn ideas into reality • Structured and reliable approach to managing multiple projects, budgets, deadlines and stakeholders • Ability to work with creative teams, agencies, creators, suppliers and external partners • Ability to write clear briefs and align expectations • Hands-on, flexible and solution-oriented approach • Commercial understanding of measurable brand activation impact • Strong communication skills in German and English, spoken and written

🏖️ Benefits

• Competitive compensation, including company shares • Flexible working hours • Central office in Berlin Prenzlauerberg • Flat hierarchies, fast pace, and personal development • 28 vacation days • 30 work-from-abroad days • €1,500 learning budget • Urban Sports Club membership • €63 public transport subsidy • Biannual 360° feedback tied to compensation • Strong salary and meaningful equity • Equal employment opportunities

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