Social Media Lead – Community

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🕒 May 4

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HOLY

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

🛍️ eCommerce

👥 B2C

🛒 Retail

eCommerce • B2C • Retail

HOLY is a German DTC beverage brand that sells powdered soft-drink mixes (Energy, Iced Tea, Hydration, Milkshake) and related shakers/merch through an online store. The company emphasizes zero-sugar, natural flavors, convenience, and sustainability (powder format) and promotes mix-&-match bundles, starter kits, and promotional campaigns (e. g. , Black Week). HOLY positions itself as a modern alternative to traditional sugary soft drinks with a community-focused, direct-to-consumer approach.

📋 Description

• Make Social Media & Community a global system — not a channel • Own and evolve the global content & campaign calendar across markets, ensuring tight alignment with Brand, Campaigns and Performance. • Orchestrate our cross-functional content ecosystem (Campaign Content, Community Content, etc.). • Build clarity and structure: define processes, roles, rituals, and tooling so we can execute fast without chaos. • Co-create the global social & community strategy with the leadership team and translate it into executable plans by geography. • Translate community signals (comments, DMs, groups) and performance metrics into insights & concrete actions. • Turn insights into great creative output Spot trends early and turn them into relevant, fast, community-first content in the HOLY tone. • Ensure strong creative strategy and storytelling across formats (TikTok, Reels, Stories, statics). • Create and own clear briefings for planned and reactive formats in collaboration with video/design/copy and market teams. • Bring teams together as the “umbrella” — highly interdisciplinary and cross-functional — so ideas move from concept to execution smoothly.

🎯 Requirements

• Proven People Leader: you can lead, coach, and raise the bar. • Strong communicator: you bring clarity, alignment, and momentum across stakeholders. • System thinker & system builder: you love turning complexity into a scalable operating model. • Able to orchestrate across multiple functions and markets — and build trust with local teams. • Deep understanding of social media strategy, community building, and platform culture. • Strong creative judgment: you can tell why a piece of content worked (or didn’t) — beyond just KPIs. • Comfortable with data: you translate performance into learnings, decisions, and improved creative. • Thriving in fast-paced environments and stay structured when things move quickly.

🏖️ Benefits

• Flexible hours • 28 vacation days • 30 work-from-abroad days • €1,500 learning budget • Urban Sports Club membership • Public transport subsidy • Biannual 360° feedback tied to your compensation