Senior Manager, Search Marketing

🕒 April 30

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $140k - $155k / year

⏰ Full Time

🟠 Senior

📈 SEO Marketing

🦅 H1B Visa Sponsor

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Hometap

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

💸 Finance

💳 Fintech

🏠 Real Estate

💰 Venture Round on 2021-12

Finance • Fintech • Real Estate

Hometap is a financial services company that provides homeowners with access to their home equity without the need to sell or take on traditional debt. Through their home equity investments, Hometap allows homeowners to achieve financial goals while retaining ownership of their property. This innovative approach offers financial flexibility, enabling users to fund various personal and business expenses, including debt repayment, education, and home improvements, without the stress of monthly payments or accumulating debt.

📋 Description

• Own day-to-day strategy and execution across paid search programs on Google Ads and Microsoft Advertising • Manage a $10–30M annual search budget • Build and maintain keyword architecture and negative keyword management • Write and test ad copy in collaboration with creative • Build and maintain measurement frameworks • Partner with Analytics and other teams for implementation • Stay ahead of platform changes and translate emerging capabilities into actionable strategy • Consider the use of AI-based tools for optimizations • Manage and hold accountable agency partners and platform relationships

🎯 Requirements

• 7+ years of hands-on paid search experience • At least 3 years managing programs of $5M+ in annual spend • Deep hands-on expertise across Google Ads and Microsoft Advertising • Deep experience working with lagged or downfunnel conversion data • Experience in categories where consumer education is part of the search challenge • A data-first mindset paired with the judgment to act under uncertainty • Strong cross-functional communication • Comfort working autonomously in a remote-first environment • A bias toward ownership

🏖️ Benefits

• Generous medical, dental, and vision coverage • Work-from-home stipend • Parental leave • Plenty of paid time off to recharge