Senior Performance Marketing Manager

🔥 13 hours ago

🇩🇪 Germany – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 17%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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homie AI

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2023

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

homie AI is a GDPR-compliant AI assistant platform that delivers real-time product search, personalized chat-based advice, and omnichannel support for online shops and physical stores. It integrates with major e-commerce platforms (Shopify, Magento, WooCommerce, Shopware) and supports POS terminals, QR-code access, and live product feed synchronization to increase conversions, reduce support tickets, and enable upselling. The service is offered as a plug-and-play SaaS for retailers and industrial clients, with configurable brand voice, analytics, and multilingual capabilities.

📋 Description

• Strategic responsibility for all Paid and Performance Marketing activities • Build the Performance Marketing function as the first Performance Marketing Manager • Own the Paid Marketing strategy across the entire B2B funnel, from awareness to conversion • Translate revenue and pipeline targets into budgets, channel strategies, and forecasts • Plan, allocate, and scale advertising budgets in the six- to seven-figure range • Independently plan, execute, and scale cross-channel campaigns across platforms such as Google, LinkedIn, and Meta • Identify new growth opportunities, target audiences, channels, and markets • Build and prioritize a testing and experimentation roadmap • Collaborate with Sales on ICPs, lead-scoring models, SLAs, and feedback loops • Generate qualified B2B leads and optimize SQL quality and pipeline conversion • Build a scalable tracking setup using Google Analytics, Google Tag Manager, CRM integrations, and offline conversions • Further develop attribution and measurement frameworks • Analyze and optimize landing pages, funnels, creatives, and messaging through A/B testing • Build transparent performance reports and dashboards with actionable recommendations • Act as a strategic sparring partner to the executive team on go-to-market and growth decisions • Leverage AI tools and marketing automation to increase efficiency and scale • Define internal standards, processes, and best practices • Report directly to the executive team responsible for Marketing & Sales

🎯 Requirements

• At least 5 years of experience in Performance Marketing • Several years of experience managing and scaling a Paid Marketing function • Ideally, experience in a B2B, SaaS, or tech environment • Demonstrable, measurable achievements, such as reducing CAC, scaling budgets while maintaining stable ROAS, or building a predictable pipeline • Experience managing budgets and scaling campaigns to annual budgets in the six- to seven-figure range • Experience building scalable Performance Marketing structures, robust setups, KPI frameworks, and scaling mechanisms • Experience with attribution models, CRM integrations, and data-driven decision-making frameworks • Data-driven, fast, and pragmatic decision-making • Structured hypothesis validation, testing, and impact-based prioritization • Experience with or interest in growth hacks • Creative performance mindset and experience with creatives and messaging • Proactive use of AI and automation • Entrepreneurial, results-oriented approach to work • Strong communication skills and the ability to explain complex relationships clearly • Team player with an ambitious mindset and a collaborative attitude

🏖️ Benefits

• Remote or hybrid: Work flexibly from anywhere or from our office spaces in Hamburg or Cologne • Fast decision-making, flat hierarchies, an agile way of working, and plenty of room to make an impact • Structured onboarding • Open feedback culture and direct, equal-level exchange with the executive team • Collegial and personal atmosphere • Regular team events • Knowledge-sharing sessions • Creativity, ownership, and solution-oriented work • Access to state-of-the-art AI tools and automation • Budget for professional development, conferences, and e-learning • Monthly allowance for transportation, fitness, groceries, or other expenses