Product Marketing Director – GSI, Strategic Partnerships

🕒 March 26

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OneStream Software

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💸 Finance

🏢 Enterprise

💰 Series B on 2021-04

Software • Finance • Enterprise

OneStream Software is a financial software solutions provider that specializes in streamlining financial consolidation, reporting, and planning processes for businesses. Their platform is designed to enhance organizational efficiency by integrating various financial functions into a single, easily manageable system, thereby enabling businesses to make informed decisions based on real-time financial data.

📋 Description

• Own the global Go-To-Market strategy for OneStream’s Microsoft and Global Systems Integrator (GSI) partnerships, designing scalable co-sell motions that drive measurable pipeline growth, revenue impact, and market expansion. • Serve as the GTM quarterback for strategic alliances, aligning Sales, Alliances, Product Management, and Marketing around integrated partner plays and execution models. • Architect repeatable partnership programs, including joint value propositions, vertical solution plays, account-based co-sell motions, and field enablement frameworks. • Partner closely with Microsoft field teams and alliance leadership to activate co-selling motions across priority accounts, industries, and regions. • Build and maintain the partnership GTM operating model, including playbooks, governance cadence, KPI frameworks, and quarterly business reviews. • Develop and execute integrated partner marketing programs, including field events, webinars, ABM campaigns, and executive roundtables to drive engagement and pipeline. • Lead partner enablement strategy, including sales playbooks, certification paths, training programs, and solution toolkits to scale partner effectiveness. • Own joint messaging and positioning for Microsoft and GSI solutions, ensuring consistency across sales, marketing, and partner channels. • Collaborate with Product Management to influence roadmap priorities based on partner feedback, market insights, and field learnings. • Define and track success metrics, including partner-sourced pipeline, win rates, ACV expansion, and campaign ROI, and regularly report performance to executive leadership. • Act as an executive spokesperson for OneStream in partner forums, industry events, analyst briefings, and customer engagements. • Build and lead a partnership-focused product marketing team and agency ecosystem over time to scale impact globally. • Manage complex and ambiguous communications across key business stakeholders within product management, presales domain, and customer adoption marketing to advance the Customer Advisory Board (CAB) and influence executive and domain-centric user groups.

🎯 Requirements

• Bachelor’s degree in Business, Finance, or equivalent • 8+ years of relevant Product Marketing experience in Corporate Performance Management (CPM), Sales, Pre-Sales or Consulting with a solid understanding of finance processes and the target personas • Experience enabling enterprise sales cycles • Experience in high‑growth B2B cloud environments. • 10+ years of GSI or strategic partner marketing experience is highly desirable • Excellent communication skills, including writing, content development and presentation • Strong understanding and track record of enabling the entire sales cycle: sales enablement, selling to customers/partners, and conversations with business executives and technical decision-makers. • Experience managing external resources and collaborating with other functions in the company. • Experience building and leading teams or agencies (even if not immediately). • Prior experience owning global GTM operating models. • MBA or advanced degree.

🏖️ Benefits

• Vision • Medical • Life • Dental • 401K