Media Consultant, Planner

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🕒 February 21

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Serviceplan Group

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1970

💼 Consulting

🏥 Healthcare

📣 Marketing

Consulting • Healthcare • Marketing

Serviceplan Group is an independent, international integrated communications and advertising group that builds and manages brands through strategy & consulting, creative & content, media & data, and platform & technology services. The group operates multiple specialist agencies (Serviceplan, Mediaplus, Plan. Net) and offers AI-enabled marketing solutions, production capabilities, and campaign work across sectors like consumer goods, automotive, finance, healthcare and public sector. Serviceplan focuses on combining creativity, data and technology in ‘Houses of Communication’ to deliver campaigns, media planning, digital experience and consulting for corporate clients.

📋 Description

• Development, planning and implementation of cross‑media, integrated paid‑media strategies as part of our clients' advertising and information campaigns • Preparation of target audience and competitor analyses using industry‑standard studies and tools • Tool‑based creation of media plans and cost estimates for media activities across various channels, e.g., print, online, out‑of‑home, audio, TV, cinema • Preparation of presentations, reports and campaign documentation • Client communication, account management and daily client consulting • Communication and coordination with media owners/representatives and other service providers (e.g., creative and PR agencies) • Cross‑office collaboration with expert teams across the Mediaplus Group, e.g., buying, billing, Research & Insights, Performance & Programmatic Media • Support in developing creative media ideas, first‑mover implementations and new business projects • Support in conducting research activities and campaign performance measurements

🎯 Requirements

• Completed degree in Business Administration, Marketing, Media Management (or equivalent vocational qualification) • 1–3 years of professional experience in media planning and client consulting (cross‑media) at a media agency • Project management and coordination of multiple stakeholders and departments • Analytical aptitude, strong numerical understanding and structured working methods • Strong affinity for (digital) media and associated performance metrics • Enjoy working with clients and confident presentation skills in German and English • Confident use of all common planning and office tools

🏖️ Benefits

• Onboarding: welcome session, onboarding day, new‑starter coffee and introductory meetings — we ensure your perfect start • Training: Your development matters. Whether through our internal Campus training program, optional language courses or regular coaching, we keep you up to date • Flexibility: With flexible working hours, mobile office and job‑sharing models you can adapt your job to your life — not the other way around • Fun: Everyone needs a break. Whether partying or working out — with regular after‑work events and agency‑supported fitness programs you’ll have plenty of opportunities • Accessibility: Our modern office in the heart of Cologne is easily reachable thanks to its central location and our subsidy for the Deutschlandticket (national public transport pass) • Internationality: As an internationally operating agency group, you have the opportunity to network and exchange with colleagues from many disciplines around the world