Director, Lifecycle & Customer Marketing

November 6

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Veriff

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Security • Compliance • Finance

Veriff is a company that specializes in identity verification services. They provide technology to help businesses verify the identities of their users online, ensuring compliance, security, and trust. Their services are essential for industries where secure and reliable user identification is needed, such as finance, banking, and online marketplaces. Veriff's innovative solutions help prevent fraud and enhance user experience through seamless identity verification processes.

501 - 1000 employees

Founded 2015

🔐 Security

📋 Compliance

💸 Finance

💰 $100M Series C on 2022-01

📋 Description

• Define and own Veriff’s end-to-end customer lifecycle strategy, covering activation, renewal, and expansion. • Develop frameworks and programs that increase retention, upsell, and customer lifetime value across all customer segments. • Partner with Account Management and Customer Success teams to design lifecycle programs that support expansion and retention within key accounts. • Apply Account-Based Marketing (ABM) principles to customer engagement through targeted events, digital activations, and personalized campaigns for strategic accounts. • Work with RevOps and Marketing Ops to establish strong governance, measurement, and compliance standards for customer communications. • Integrate lifecycle programs into product usage data, campaign signals, and CRM workflows to deliver timely, relevant messaging. • Drive customer segmentation and personalized communication strategies in collaboration with data and analytics teams. • Lead Veriff’s customer marketing efforts, amplifying customer stories through digital, social, and experiential channels. • Develop and scale a formal customer advocacy program, identifying champions, cultivating referenceable customers, and encouraging participation in events, webinars, case studies, and media opportunities. • Build a strong community of trusted advocates who are eager to share their Veriff experience and represent the brand in public forums and private networks. • Partner with PMM, CS, and Sales to translate customer outcomes into content that supports pipeline generation and deal acceleration. • Own the customer communications strategy for product launches, events, and key announcements to ensure consistency and impact. • Begin laying the groundwork for a future Customer Advisory Board by identifying the right mix of advocates, defining participation models, and collaborating with leadership to shape how Veriff gathers ongoing customer insight and influence. • Define and track lifecycle KPIs such as activation rate, engagement, retention, expansion, and advocacy. • Partner with Data team to build dashboards that visualize customer engagement and growth impact. • Develop testing frameworks for nurture, onboarding, and retention programs, and continuously optimize based on performance data. • Translate insights into actionable plans that improve conversion, retention, and advocacy across audience segments. • Start as a team of one with cross-functional support, but eventually build and lead a high-performing team across lifecycle, customer marketing, and email operations. • Mentor and develop team members, ensuring alignment with campaigns, content, and product marketing initiatives. • Champion customer marketing as a strategic growth driver across Veriff, influencing how the company communicates, celebrates, and learns from its customers. • Foster strong collaboration between marketing, sales, and customer success teams to create an integrated and consistent customer experience.

🎯 Requirements

• 10+ years of B2B SaaS marketing experience, with at least 4–5 years leading lifecycle or customer marketing programs. • Proven experience building multi-stage lifecycle programs that drive engagement, retention, and expansion. • Demonstrated success developing customer advocacy or reference programs and integrating them into sales and marketing activities. • Experience partnering with account and customer success teams to design programs that support strategic account growth and retention. • Strong understanding of ABM practices and how to apply them to customer marketing initiatives, including events and digital programs. • Deep familiarity with marketing automation platforms (HubSpot, Marketo, or equivalent) and CRM data structures. • Strategic thinker with strong analytical skills and the ability to connect data to measurable business impact. • Excellent communicator and cross-functional collaborator who can align product, sales, and marketing around shared goals. • Strong writing and messaging skills, with the ability to create or edit copy that is clear, persuasive, and on-brand. • Solid understanding of data governance, privacy regulations, and best practices for compliant customer communication.

🏖️ Benefits

• Full-remote job within the USA • Extra recharge days per year on top of your annual vacation days • Stock options that ensure you share in our success • 401(k) matching • Extensive, medical, dental, and vision insurance to ensure you're feeling great physically and mentally • Learning and Development and Health & Sports budgets that you are free to tailor to your own needs