Senior Marketer, AI Driven Customer Reference Program

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $92k - $138k / year

⏰ Full Time

🟠 Senior

🤖 Artificial Intelligence

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HubSpot

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2006

🤝 B2B

☁️ SaaS

B2B • SaaS • Marketing

HubSpot is an AI-powered customer platform that combines marketing, sales, and customer service software into one integrated suite. With over 238,000 customers in 135 countries, HubSpot offers tools for marketing automation, sales management, customer service, content marketing, operations, and B2B commerce. With products like Marketing Hub, Sales Hub, Service Hub, and Content Hub, HubSpot enables businesses to generate leads, close deals, and provide excellent customer support, all while using AI to enhance operations and insights. The platform is designed to unify teams and customer data, supporting both small startups and large enterprises in their growth journey.

📋 Description

• Own the end-to-end strategy and operations of HubSpot’s Customer Reference Program, including advocate recruitment, onboarding, matching, engagement, and program governance. • Partner closely with Sales, Customer Success, Product Marketing, and GTM Enablement to integrate customer references earlier and more effectively throughout the buyer journey. • Build and maintain a diverse advocate community that reflects HubSpot’s evolving products, customer segments, industries, and strategic priorities. • Develop and implement AI-powered workflows that improve reference matching, advocate engagement, and overall program efficiency. • Provide strategic leadership for day-to-day operations while partnering with the Customer Reference Operations Specialist to execute program activities at scale. • Design and deliver exceptional advocate experiences that strengthen long-term customer engagement and encourage ongoing participation. • Develop playbooks, documentation, and enablement resources that help revenue teams confidently identify, request, and use customer references. • Measure and optimize program performance using KPIs such as reference fulfillment speed, advocate engagement, sales adoption, pipeline influence, and deal acceleration. • Identify opportunities to improve program processes, automation, reporting, and customer experiences through continuous experimentation and data-driven decision-making. • Serve as the primary subject matter expert for the Customer Reference Program across HubSpot’s go-to-market organization.

🎯 Requirements

• Proven experience owning and scaling a B2B customer reference, customer advocacy, or customer marketing program. • Experience supporting enterprise or upmarket sales motions and understanding the needs of complex, late-stage buying cycles. • Demonstrated experience applying AI tools and automation to improve business workflows, customer engagement, or operational efficiency. • Experience working within B2B SaaS or technology organizations. • Experience with CRM platforms, marketing automation tools, or sales engagement technologies. • Strong cross-functional leadership skills with the ability to influence without formal authority. • Excellent analytical skills with experience using program metrics to drive strategic recommendations and continuous improvement. • Exceptional written and verbal communication skills, including creating enablement resources and documentation that drive adoption. • Ability to balance strategic thinking with hands-on execution in a fast-paced environment.

🏖️ Benefits

• Health insurance • 401(k) • Flexible work arrangements • Professional development • Paid time off • Equity plan with RSUs