Senior Marketer, Global Growth Partnerships

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HubSpot

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B2B • SaaS • Marketing

HubSpot is an AI-powered customer platform that combines marketing, sales, and customer service software into one integrated suite. With over 238,000 customers in 135 countries, HubSpot offers tools for marketing automation, sales management, customer service, content marketing, operations, and B2B commerce. With products like Marketing Hub, Sales Hub, Service Hub, and Content Hub, HubSpot enables businesses to generate leads, close deals, and provide excellent customer support, all while using AI to enhance operations and insights. The platform is designed to unify teams and customer data, supporting both small startups and large enterprises in their growth journey.

1001 - 5000 employees

Founded 2006

🤝 B2B

☁️ SaaS

📋 Description

• Build and scale HubSpot’s Nano/Micro Creator Partnerships Program as a core driver of demand and answer engine visibility. • Develop and manage a portfolio of creator partnerships that align with HubSpot’s brand and growth goals. • Partner with the Affiliate Program team to identify collaboration opportunities and extend creator impact across existing partner channels. • Create scalable frameworks for campaign development, content briefs, and performance measurement. • Collaborate with cross-functional teams to integrate creator initiatives into global campaigns and growth efforts. • Analyze creator and campaign performance to optimize for AI visibility and conversion. • Manage contracts, budgets, and vendor relationships to ensure strong ROI. • Identify new creator trends, tools, and platforms to inform strategy and program evolution.

🎯 Requirements

• 6+ years of marketing experience, with a focus on creator, influencer, affiliate, or partnership marketing. • Proven track record driving measurable business results through creator, influencer, or affiliate programs. • Familiarity with AI tools and trends, with the ability to use AI to improve campaign performance, workflows, and insights. • Deep familiarity with creator platforms such as YouTube, TikTok, Instagram, LinkedIn, and podcasts. • Skilled at using performance data to drive decision-making and optimize partnerships. • Experience managing budgets and negotiating creator contracts. • Excellent communication and relationship management skills. • Thrives in a collaborative, fast-paced, and global environment.

🏖️ Benefits

• Annual bonus targets under HubSpot’s bonus plan for eligible roles • Some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs) • Health insurance • Professional development opportunities • Flexible work arrangements