Senior Associate, Retention Marketing

Job not on LinkedIn

🔥 4 minutes ago

🇺🇸 United States – Remote

💵 $94.9k - $130.5k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Humana

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1961

⚕️ Healthcare Insurance

Healthcare Insurance

Humana is a healthcare company dedicated to making a positive impact on the health of individuals, communities, and the healthcare system as a whole. With a focus on putting health first, Humana serves a diverse range of populations, including seniors and the military, providing Medicare Advantage HMO, PPO, and PFFS plans. Humana is committed to fostering a culture of belonging and mutual respect, offering competitive and flexible benefits to ensure the financial security of its employees and their families. The company prides itself on creating an inclusive workplace where everyone has the opportunity to succeed.

📋 Description

• Execute and optimize multi-channel campaigns (email, mail, SMS, app, web, call center, IVR) across all engagement areas. • Develop and refine test-and-learn strategies, including hypotheses, measurement plans, and performance goals. • Collaborate with product, analytics, clinical, operations, pharmacy, and channel teams to ensure messaging is accurate, personalized, and aligned with member needs. • Analyze campaign performance using data-driven insights to improve engagement, reduce churn, support Stars measure improvement, and promote medication adherence. • Support journey mapping and personalization efforts, including NBA (Next Best Action) logic and content orchestration. • Champion the voice of the members by integrating feedback and behavioral signals into campaign enhancements. • Ensure brand consistency and compliance across all touchpoints, including onboarding kits, pharmacy communications, and educational materials. • Assist in agile pod operations, including sprint planning, backlog grooming, and tracking deliverables. • Contribute to reporting and performance tracking to inform strategic decisions and roadmap iterations.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience. • Minimum of 2 years of experience in lifecycle, onboarding, or customer engagement marketing. • Proven ability to manage multiple projects simultaneously with strong attention to detail. • Hands-on experience with CRM platforms and marketing automation tools. • Demonstrated analytical mindset with a passion for leveraging data to inform marketing strategies and drive performance.

🏖️ Benefits

• Health benefits effective day 1 • Paid time off, holidays, volunteer time and jury duty pay • Recognition pay • 401(k) retirement savings plan with employer match • Tuition assistance • Scholarships for eligible dependents • Parental and caregiver leave • Employee charity matching program • Network Resource Groups (NRGs) • Career development opportunities