Senior Director, Performance Marketing

🕒 April 21

🇺🇸 United States – Remote

💵 $206k - $263k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Hungryroot

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🛍️ eCommerce

🧘 Wellness

👥 B2C

eCommerce • Wellness • B2C

Hungryroot is a personalized, healthy food delivery service that focuses on making healthy eating accessible and convenient. The company offers tailored meal plans and easy-to-prepare recipes that cater to a variety of dietary preferences and goals, including gluten-free, vegetarian, high-protein, dairy-free, and more. Customers can save time on meal planning, shopping, and cooking, while reducing food waste and saving money. Hungryroot emphasizes fresh, whole foods and provides a wide range of meal options to support different nutritional needs. It aims to help customers achieve their health goals, such as reducing inflammation or increasing energy, with a flexible and budget-friendly subscription model.

📋 Description

• Own end-to-end strategy, planning, and execution across TV/CTV, Direct Mail, Influencer, Affiliate, and Podcast channels—managing budgets, vendor relationships, and performance with a clear eye on efficiency and growth. • Develop annual and quarterly channel plans with clear growth targets, budget allocations, and measurement frameworks, and present these to senior leadership. • Balance direct response objectives with upper-funnel investment, understanding how brand awareness and consideration drive downstream acquisition and LTV—and making the case for the right mix at any given stage of growth. • Continuously evaluate the channel landscape and proactively identify new channel opportunities that could expand reach or improve efficiency; build the business case and lead pilots when the time is right. • Negotiate and manage relationships with media partners, agencies, influencer talent, affiliate networks, and direct mail vendors. • Build and own a rigorous measurement and attribution framework across all channels, including incrementality testing, media mix modeling, and channel-level ROAS/CAC tracking. • Partner with Data Science and Analytics to design holdout tests, geo-based experiments, and lift studies that inform budget allocation across the portfolio. • Establish clear KPIs and pacing dashboards for each channel; proactively identify underperformance and course-correct quickly. • Translate complex performance data into clear, executive-ready insights and recommendations. • Actively integrate AI tools into day-to-day workflows—from creative testing and brief generation to performance reporting, audience modeling, and channel research—enabling a lean team to operate at scale. • Identify and pilot emerging AI-enabled marketing technologies that can unlock speed, personalization, or cost efficiency across the channel mix. • Build repeatable systems and playbooks that reduce manual work and allow the team to focus on high-leverage decisions. • Champion a culture of learning and experimentation, using AI to accelerate test-and-learn cycles. • Deeply value the role that creative and messaging play in channel performance; serve as a strong advocate for quality and relevance even as you stay focused on measurable outcomes. • Partner closely with the Product Marketing and Creative teams—bringing channel expertise, audience insights, and performance data to inform briefs and creative direction, without overstepping into their domain. • Own a structured creative testing and measurement roadmap across channels, using data to identify what’s working, surface learnings quickly, and create a feedback loop that continuously improves creative effectiveness. • Translate performance signals into clear, actionable feedback that helps Creative and Product Marketing teams iterate toward stronger work. • Partner closely with Finance on budget forecasting, scenario planning, and CAC targets across the portfolio. • Collaborate with the broader Growth and Digital Marketing teams to ensure offline and online channels are coordinated and not cannibalizing one another. • Serve as the internal expert on offline channel dynamics, educating stakeholders on attribution nuances, lead times, and media planning considerations. • Manage and mentor a small team, setting a high bar for analytical rigor, creative thinking, and AI fluency.

🎯 Requirements

• 8+ years of experience in procurement, strategic sourcing, or supply/vendor management • Proven track record of delivering cost savings and operational improvements at scale • Strong negotiation, contract management, and stakeholder management skills • Experience partnering with Finance/FP&A on budgeting, forecasting, and ROI analysis • Ability to build processes and teams in a high-growth environment • Strong analytical skills with comfort working across spend data and vendor economics • Experience in consumer, e-commerce, food, or high-growth operating environments is preferred • Prior leadership experience building a procurement function from the ground up is a plus

🏖️ Benefits

• Remote-first: work from home, work from our NYC office, work from anywhere in the U.S. - you decide! • Equity • Unlimited vacation policy • Universal paid parental leave • Monthly Hungryroot credit for delicious, healthy groceries • Comprehensive health, vision, dental, and life insurance • 401k with Company Match • A work from home stipend to support your initial home-office setup