Search & Content Lead

Job not on LinkedIn

🕒 March 31

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Hunt St

WebsiteLinkedInAll Job Openings

1 - 10 employees

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Hunt St is an Australia-based recruiting firm founded by brothers Shaun and Eliot with the aim of helping small and medium-sized enterprises (SMEs) hire top offshore talent directly, avoiding the high costs associated with traditional outsourcing agencies. The company offers a unique one-time finder's fee model, enabling clients to save significantly on recruitment costs. They provide comprehensive services including job postings, candidate screenings, interviews, and legal support for compliant remote hiring. Hunt St specializes in sourcing talent from countries like the Philippines, Nepal, Indonesia, and India, offering a transparent and ethical hiring process that allows businesses to provide fairer compensation to employees while ensuring stringent security and compliance measures are met.

📋 Description

• Develop and execute SEO and content initiatives aligned with commercial goals • Focus on category pages, product pages, quote/sample pages, use-case pages, comparisons, FAQs, and case studies • Create and optimise content that ranks and converts • Conduct keyword research and search intent analysis • Identify opportunities across non-brand, high-intent search queries • Improve visibility in both traditional and AI-assisted search environments • Translate technical information into clear, buyer-friendly content • Continuously update and optimise existing pages for performance • Improve internal linking, page structure, and on-page SEO • Interview internal subject-matter experts • Extract buyer questions, objections, and insights • Turn this into structured content that performs commercially • Monitor SEO and content performance using GA4, Search Console, and other tools • Track metrics tied to business outcomes (not vanity metrics) • Deliver actionable insights and optimisation recommendations • Weekly priority backlog • Monthly performance scorecard • Content and optimisation briefs • Published and updated pages • Expert interview summaries • Technical SEO tickets • Page-level recommendations aligned to revenue goals • Growth in qualified organic leads • Increase in quote requests, sample requests, and inbound enquiries • Improvement in non-brand traffic to key commercial pages • Stronger conversion paths across product and category pages • Contribution to online and offline revenue impact • Own day-to-day execution • Collaborate with internal stakeholders • Work alongside a senior external SEO consultant for: • Strategy guidance • QA and feedback • Technical escalation

🎯 Requirements

• Proven experience in commercial SEO and content strategy • Strong experience with category/product-led content optimisation • Proficiency in Google Analytics (GA4) and Search Console • Experience with CMS platforms (WordPress, Shopify, etc.) • Strong content briefing, editing, and optimisation skills • Excellent written English (clear, structured, and persuasive) • Ability to translate data into actionable improvements • close attention to detail and content accuracy • Comfortable working independently in a remote setup • Nice to Have • Experience in B2B, eCommerce, or technical industries • Exposure to AI search optimisation / structured content • Basic technical SEO understanding • Off-page SEO knowledge (not required, but beneficial)