Senior SEO, GEO Strategist – Ecommerce

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Hustler Marketing

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

📣 Marketing

☁️ SaaS

eCommerce • Marketing • SaaS

Hustler Marketing is an award-winning email marketing agency specializing in driving brand growth for eCommerce businesses. They offer comprehensive services, including email marketing, SMS marketing, and User-Generated Content (UGC) ads, focusing on improving key metrics like Click-through Rates, Open Rates, and Customer Lifetime Value. The agency prides itself on a data-driven approach, strategic email list growth, and a commitment to delivering high ROI for over 350 brands. Hustler Marketing is recognized for their innovative strategies, particularly in retention marketing, and for their adaptability to different email marketing platforms. They emphasize personalized service by assigning account managers to a maximum of three clients, ensuring focused attention and tailored strategies. The agency also explores ad buying and conversion rate optimization, ensuring a holistic approach to marketing that integrates customer acquisition with retention.

📋 Description

• Developing and owning SEO strategy across an assigned portfolio of ecommerce clients • Building prioritized SEO roadmaps that align technical SEO, content, authority building, UX improvements, and conversion optimization with business objectives • Identifying high-value opportunities across product pages, category pages, collection pages, editorial content, buying guides, and comparison content • Conducting in-depth SEO audits covering technical SEO, information architecture, internal linking, crawlability, indexation, structured data, Core Web Vitals, rendering, duplicate content, canonicalization, pagination, faceted navigation, redirects, and site migrations • Analyzing performance using Google Analytics 4, Google Search Console, ecommerce platform data, crawling tools, rank tracking software, and other relevant SEO platforms • Investigating changes in rankings, traffic, conversions, revenue, and visibility to identify the true causes behind performance changes • Differentiating SEO performance from seasonal trends, promotions, merchandising changes, paid advertising activity, product availability, tracking issues, and broader market changes • Collaborating with Developers, Content Writers, Designers, Outreach Specialists, and Account Managers to ensure SEO recommendations are implemented effectively • Translating technical SEO findings into clear development tickets with priorities, requirements, and expected business impact • Monitoring implementation quality and validating completed SEO recommendations • Leading client strategy meetings, performance reviews, and quarterly business reviews while clearly communicating technical and commercial findings • Providing clients with strategic recommendations supported by evidence, analysis, and commercial impact rather than generic SEO best practices • Helping develop and continuously improve Hustler Marketing's GEO and AEO methodologies, frameworks, deliverables, reporting, and measurement systems • Researching emerging AI search platforms including Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, Microsoft Copilot, and other AI-powered search experiences • Performing prompt research to better understand how consumers discover, compare, and evaluate products through AI platforms • Evaluating client visibility across AI search platforms and identifying opportunities to improve citations, recommendations, structured data, entity consistency, product feeds, authority signals, reviews, and content extractability • Staying informed about developments across SEO, GEO, AI search, ecommerce, and search engine algorithms while separating meaningful trends from industry speculation • Contributing strategic analysis and recommendations to Hustler Marketing's own SEO initiatives • Continuously researching industry best practices and sharing findings with the Head of SEO & GEO and the wider team • Supporting other internal departments with SEO-related expertise when required • Directly reporting to the Head of SEO & GEO

🎯 Requirements

• Significant hands-on experience leading SEO strategy for ecommerce websites • Strong experience working with Shopify or Shopify Plus and BigCommerce (experience with Magento, Adobe Commerce, Salesforce Commerce Cloud, WooCommerce, or headless commerce platforms is an advantage) • Advanced knowledge of technical SEO, particularly for large ecommerce websites and product catalogs • Strong experience using Google Analytics 4, Google Search Console, Screaming Frog, Ahrefs, Semrush, Looker Studio, and other SEO analysis tools • Excellent understanding of keyword research, search intent, information architecture, internal linking, on-page optimization, and ecommerce content strategy • Proven ability to connect SEO performance with business metrics including conversions, transactions, average order value, and revenue • Experience diagnosing SEO performance changes across organic search while accounting for paid campaigns, promotions, merchandising, seasonality, and tracking issues • Strong experience translating SEO audits into prioritized implementation roadmaps and actionable development requirements • Excellent analytical, critical thinking, and problem-solving skills • Ability to independently prioritize high-impact opportunities instead of producing generic SEO recommendations • Excellent written and verbal English communication skills with confidence presenting strategy and performance to clients and senior stakeholders • Strong organizational skills, accountability, responsiveness, and ability to consistently meet deadlines • Experience working remotely and collaborating across cross-functional teams is a major advantage • Working knowledge of GEO, AEO, AI search platforms, or AI-powered discovery tools is highly desirable, although practical curiosity and willingness to learn are valued more than claiming expertise • Familiarity with structured data, product feeds, entity optimization, AI visibility measurement, and ecommerce SEO best practices is a strong advantage • Experience with SQL, Python, JavaScript, APIs, log-file analysis, or advanced data visualization tools is considered a plus • Must be available and responsive during office hours (Mondays to Fridays between 3-6 PM BCN time) • Must consistently work 30-35 hours per week (approximately 140 hours per month) • Must have a stable internet connection and a laptop or desktop computer capable of attending virtual meetings • Must be open to receiving constructive feedback while also providing thoughtful feedback to colleagues to help improve team performance