Senior Manager, Global Brand Management

🔥 42 minutes ago

🌽 Illinois – Remote

🌽 Illinois – Remote

💵 $120k - $150k / year

⏰ Full Time

🟠 Senior

💃 Brand Manager

🦅 H1B Visa Sponsor

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Hyatt

WebsiteLinkedInAll Job Openings

10,000+ employees

🍽️ Food & Beverage

✈️ Travel

🛒 Retail

Food & Beverage • Travel • Retail

Hyatt is a global hospitality company that operates a range of hotels, resorts, and vacation properties. Known for its commitment to providing exceptional guest experiences, Hyatt offers various accommodation options, from luxury to more affordable stays. The company also focuses on sustainability and community engagement, ensuring responsible business practices in the hospitality sector.

📋 Description

• Translate brand strategy for assigned HIC brands into actionable multi-year brand roadmaps tied to guest satisfaction and financial performance • Develop annual brand priorities, KPIs, and performance frameworks aligned to enterprise objectives • Direct brand refinement initiatives to evolve and differentiate brand positioning, identity, and guest touchpoints • Identify opportunities to modernize brand expression to ensure cultural relevance and generational appeal • Partner closely with Operations, Marketing, Design, Development, and Commercial teams to improve guest satisfaction scores, loyalty metrics, and profitability • Synthesize guest feedback, brand health tracking, financial performance data, and operational insights to inform strategic adjustments • Translate insights into structured action plans that strengthen brand consistency and revenue performance • Support pilots and proof-of-concepts, evaluating results and scaling successful initiatives • Participate in development and evolution of brand standards and toolkits in partnership with Operations to ensure clarity, usability, and measurable impact • Help develop activation playbooks and scalable rollout strategies to drive on-property execution • Ensure brand materials reflect both global consistency and market adaptability • Support openings, conversions, and renovations with clear, actionable brand guidance • Coach and develop junior brand team members, fostering analytical rigor and strategic thinking • Monitor brand health and performance indicators including guest satisfaction, operational compliance, financial performance, and equity metrics • Leverage data and analytics to diagnose performance gaps and recommend targeted interventions • Identify execution risks and recommend mitigation strategies grounded in quantitative and qualitative insights • Continuously assess opportunities to strengthen brand differentiation and long-term equity

🎯 Requirements

• Bachelor’s degree required • 8–12+ years of hospitality brand management and/or operations experience • Demonstrated ability to translate brand strategy into structured, performance-driven execution plans • Strong analytical fluency; experience interpreting guest, operational, and financial data to drive decision-making • Experience modernizing or repositioning established global brands to remain culturally relevant • Proven track record of cross-functional leadership in a matrixed global organization • Experience coaching and developing junior colleagues • Fully bilingual (English and Spanish) required

🏖️ Benefits

• Annual allotment of free hotel stays at Hyatt hotels globally • Flexible work schedule • Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center • A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption • Paid Time Off, Medical, Dental, Vision, 401K with company match