Lead Demand/Field Marketer

🔥 1 hour ago

🇲🇽 Mexico – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

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Hyland

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

☁️ SaaS

🏢 Enterprise

B2B • SaaS • Enterprise

Hyland is a company that provides a collaborative community platform for its customers and partners, offering access to resources such as products, solutions, and updates. The platform enables users to share feedback, ask questions, and connect with each other, fostering operational knowledge and organizational value. Hyland Community aims to enhance user experience by facilitating interaction between experts and community members.

📋 Description

• Collaborate with the demand generation team and sales leaders to develop regional marketing strategies aligned with overall business goals and objectives • Design, plan, and execute regional field marketing campaigns and events that generate high-quality leads and accelerate pipeline growth • Create targeted account-based marketing (ABM) programs using multi-channel digital tactics, including website personalization, gifting, and conversational email • Partner with campaign strategy, sales, product marketing, and solution marketing teams to ensure consistent messaging and maximize program impact • Track and analyze program performance using key metrics, provide regular ROI reporting, and make data-driven optimization recommendations • Mentor, coach, and develop team members while contributing as an innovative thought leader through knowledge sharing and best-practice coaching

🎯 Requirements

• Five or more years of B2B marketing experience, including three or more years in a field marketing capacity • Proven ability to design and execute demand generation programs and events that build pipeline and drive measurable results • Hands-on experience building and managing account-based marketing (ABM) programs across multi-channel digital platforms • Strong cross-functional collaboration and project management skills, with the ability to influence stakeholders without direct ownership • Marketing performance analytics expertise with a data-driven approach to program optimization and ROI reporting • Experience with Salesforce Automation/CRM • Preferred: Experience with marketing automation platforms and CRM tools, including Salesforce • Preferred: Familiarity with business intelligence and intent signal tools for audience segmentation and targeting • Preferred: Track record of enabling and partnering with sales teams to achieve shared revenue goals • Preferred: Experience managing regional marketing budgets and optimizing spend to maximize ROI • Preferred: Demonstrated ability to mentor and develop team members while maintaining a strategic, growth-oriented mindset

🏖️ Benefits

• Career development resources • Wellbeing programs • Innovation practices • Inclusive workplace culture • Employee initiatives and giving campaigns supporting community organizations

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