Marketing Decision Scientist

🔥 16 hours ago

🌐 Mexico, Brazil – Remote

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⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 12%

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Logo of Capgemini

Capgemini

10,000+ employees

Founded 1967

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Capgemini is a global leader in partnering with businesses to transform and manage their operations by harnessing the power of technology. With expertise across a wide array of industries such as aerospace, automotive, banking, and healthcare, Capgemini provides a constantly evolving portfolio of services to meet the ever-changing needs of their clients. Their offerings include cloud, cybersecurity, data and artificial intelligence, and enterprise management, among others. Capgemini also emphasizes innovation and sustainability, helping companies achieve digital transformation while promoting environmental and social responsibility. Additionally, Capgemini provides career opportunities across various levels and professions, encouraging innovation and diversity in its workforce.

📋 Description

• Drive marketing measurement and media effectiveness through incrementality testing, causal inference, and advanced analytics • Partner with cross-functional stakeholders to deliver actionable insights that optimize media investments and improve business outcomes • Plan and implement incrementality tests • Develop marketing measurement approaches to provide a full picture of marketing effectiveness • Communicate analysis results to leadership and stakeholders across a wide range of seniority, from entry-level to C-suite • Interpret analyses and communicate actionable insights to improve marketing efficiency

🎯 Requirements

• Experience applying causal inference tools (Difference-in-Differences, synthetic controls, propensity score matching) to real-life problems • Experience with experimental design and incrementality testing • At least 3 years of experience in Analytics and/or Data Science • Experience working with large and complex datasets • Working knowledge of R or Python, SQL, and Power BI • Bachelor’s degree in a technical field • Fluency in English • Valid, local legal authorization to work in the country where the role is based at the time of hire • No parallel employment, professional activities, or paid work for other entities during employment • Disclosure and formal review of ownership, partnership, directorship, or participation in other businesses or companies

🏖️ Benefits

• Competitive salary and performance-based bonuses • Comprehensive benefits package • Career development and training opportunities • Flexible work arrangements (remote) • Dynamic and inclusive work culture within a globally renowned group • Private Health and Dental Insurance • Pension Plan • Meals tickets • Life Insurance

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