Gerente de Mercadotecnia

🔥 48 minutes ago

🇲🇽 Mexico – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Genetec

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1997

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Genetec is a company specializing in physical security solutions that help secure people and places in a constantly changing environment. They offer a comprehensive suite of products, including cloud-based Security Center SaaS and an on-premises Security Center platform, both of which unify physical security systems, sensors, and data. Genetec is highly regarded within the industry, ranking high in global video management and access control rankings. They focus on enterprise-grade security solutions, ensuring the integration of cybersecurity and data protection throughout their offerings, and are noted for innovating and adapting their solutions to meet future business needs. With a keen eye on trends such as hybrid cloud adoption, Genetec is positioned as a thought leader in the physical security sector.

📋 Description

• Lead the development and execution of the marketing strategy for Mexico, Central America and the Caribbean • Develop annual marketing plans and translate regional and global strategies into locally relevant programs and campaigns • Identify market trends, customer needs, competitive activity, and growth opportunities • Manage the local marketing budget and align investments with business objectives and measurable outcomes • Partner with Sales leadership on market priorities, pipeline needs, key accounts, and growth opportunities • Develop integrated demand-generation and account-based marketing campaigns • Track campaign performance, lead generation, conversion, pipeline contribution, engagement, and ROI • Communicate marketing plans, results, insights, reports, and recommendations to Sales and regional leadership • Collaborate with Channel Sales and strategic partners on joint marketing initiatives and partner engagement • Support partner events, campaigns, communications, and co-marketing activities • Strengthen brand awareness and positioning across the market • Adapt global and regional content for local audiences • Collaborate with internal teams and external agencies on digital marketing, content, PR, social media, customer communications, and brand initiatives • Develop and execute calendars for industry events, customer events, partner activities, trade shows, and executive engagements • Evaluate sponsorship and event opportunities and improve event strategy • Manage relationships with agencies, vendors, and external partners

🎯 Requirements

• Licenciatura / Bachelor's degree in Marketing, Business, Communications, or a related field • Más de 8 años / 8+ years of progressive B2B marketing experience, including experience managing marketing programs within the region • Strong experience developing and executing integrated marketing strategies in Mexico, Central America and the Caribbean • Demonstrated experience partnering with Sales organizations and supporting demand generation and pipeline growth • Experience with channel/partner marketing is strongly preferred • Experience managing events, digital campaigns, content, and integrated marketing programs • Strong understanding of the regional business environment and B2B customer landscape • Experience managing marketing budgets and measuring marketing ROI • Strong project management skills with the ability to manage multiple priorities and stakeholders • Ability to operate strategically while remaining hands-on with execution • Excellent communication, presentation, and stakeholder-management skills • Experience working within a global or multinational organization is an asset • Spanish: Native • English: Professional fluency required, with the ability to collaborate effectively with regional and global stakeholders

🏖️ Benefits

• Cursos de idiomas / Language classes • Subsidio para transporte y alimentación / Transportation and food allowances • Pase para el gimnasio / Gym pass • Plan de salud y dental / Health and Dental plan • Seguro de vida / Life Insurance • Capacitación y desarrollo profesional / Training and professional development • Ambiente de trabajo acogedor e iniciativas de diversidad e inclusión / Welcoming work environment and diversity and inclusion initiatives