Marketing Lead

🔥 13 hours ago

🌐 Mexico, Costa Rica, +2 more countries – Remote

🇲🇽 Mexico – Remote 🇨🇷 Costa Rica – Remote 🇵🇦 Panama – Remote 🇳🇮 Nicaragua – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 21%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Zipdev

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Zipdev is a company that specializes in providing remote talent solutions, particularly focused on hiring top Latin American professionals. Zipdev enables companies to build high-performing teams in their own time zones while reducing costs compared to local hiring. The company offers a streamlined hiring process that includes defining hiring needs, selecting top candidates, and onboarding new team members, handling payroll and HR overhead. Zipdev fills a variety of technical and professional roles, such as software engineers, project managers, and designers. The company is recognized for its ability to provide cultural alignment and scalable, flexible hiring solutions.

📋 Description

• Own lead generation to support annual revenue targets and B2C growth • Set marketing strategic direction across campaigns, messaging, and brand • Build quarterly plans, identify new marketing channels, and run tests • Negotiate marketing agreements with partners and external resources; research and evaluate channel partners • Own the annual marketing review, including performance analysis, market trends, and strategy shifts • Maintain oversight of DRM brand standards • Give final approval for email marketing/sequences, social media, blogs, paid advertising, print materials, and collateral • Identify and approve website updates • Oversee content creation and data cleanup/organization • Manage and optimize the marketing budget for ROA; recommend and manage budget allocation • Negotiate and execute agreements with marketing resources such as PPC agencies and CRO providers • Review initiatives for budget and strategic alignment • Determine budgets for the ambassador program and other strategic initiatives • Identify needs for marketing tools/assets and define requirements, specifications, and budgets • Direct the Marketing team in sourcing and implementing solutions or engaging outside experts • Oversee backend builds, landing pages, and UX/template updates • Define quarterly marketing goals, KPIs, and success metrics; own the marketing Scorecard • Monitor Scorecard metrics/KPIs weekly, flag off-track metrics, and recommend corrective action • Audit quarterly results and refine priorities, including Scorecard and Rocks • Ensure Scorecard metrics/KPIs are accurately reported using analytics tools • Conduct final QA across marketing initiatives, channels, platforms, and vendors • Sit on the leadership team and own the Marketing seat in the EOS structure, including Rocks, Scorecard, and L10 meetings • Ramp up on current programs, brand standards, and tech stack within the first 90 days • Complete knowledge transfer from the outgoing CMO • Establish quarterly Rocks and take ownership of the Scorecard • Build working relationships with Marketing Coordinator contractors and clarify roles • Present an initial 90-day marketing plan to leadership

🎯 Requirements

• 7+ years of marketing experience with at least 2+ years in a leadership/management role • Experience owning marketing strategy and execution in a small-to-mid-size company, ideally $5M–$20M revenue range, in a strategic and hands-on capacity • B2C marketing experience, ideally including direct mail/print, ambassador or referral programs, and paid media (PPC/CRO) • Proven track record managing a marketing budget for ROA/ROI and negotiating vendor/agency agreements • Experience managing people, including junior team members and technical contractors • Comfort working in a company that runs on EOS — Rocks, Scorecards, L10s, and accountability charts; EOS experience strongly preferred • Strong grasp of digital marketing fundamentals: content, email/SMS, SEO/SEM, marketing automation, and website/landing page coordination • Excellent communication skills and ability to present strategy and Scorecard results clearly to leadership • Familiarity with Customer.io, Google Analytics, monday.com, Excel/Google Sheets • Experience transitioning from a fractional/consulting marketing leader into an in-house structure is a nice to have • Experience with direct-to-consumer channels such as mailers, print, stuffers, newspaper inserts, and swag/promotional campaigns is a nice to have

🏖️ Benefits

• Work remotely • Vacation: 10 business days a year • Holidays: 5 National Holidays a year • Company Holidays: 5 Company Holidays a year (Christmas Eve, Christmas Day, New Year's Eve, New Year's Day, Zipdev Day) • Parental Leave • Health Care Reimbursement • Active Lifestyle Reimbursement • Quarterly Home Office Reimbursement • Payroll Deduction Purchase Plans • Longevity Bonus • Continuous Learning Bonus • Access to Training and Professional Development Platforms