Marketing Lead

🔥 3 minutes ago

🌐 Mexico, Argentina, +1 more countries – Remote

🇲🇽 Mexico – Remote 🇦🇷 Argentina – Remote 🇧🇷 Brazil – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 12%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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First Principles Catalyst

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

🤖 Artificial Intelligence

Consulting • Artificial Intelligence • Startup

First Principles Catalyst is a consultancy specializing in coaching and fractional leadership for startups in national security, AI, and emerging technologies. With a focus on product management, they offer services like product coaching, development sprints, and AI strategy to help companies accelerate their innovation processes. Led by experienced product executives, First Principles Catalyst employs scientific methodologies to refine ideas and validate product concepts, enabling startups to bring impactful solutions to market quickly and effectively.

📋 Description

• Own marketing for the training business from strategy through execution • Refresh the website to be training-first and update program positioning • Maintain the modern code-based website using AI coding tools • Own conversion paths, forms, page speed, SEO basics, and analytics • Package the program catalog into clear, marketable program shapes • Develop positioning and messaging for programs • Build a library of case studies, outcome data, and testimonials • Partner with sales on pitch decks, one-pagers, sample curricula, proposal templates, and lead magnets • Define and execute the channel mix, adjusting based on performance data • Track website traffic, engagement, followers, email list growth, inbound leads, and sourced meetings • Share a short weekly marketing report • Run small, fast experiments and communicate what is and is not working • Manage a monthly budget in the four to low five figures for tools, ads, materials, events, and outside specialists • Partner with sales on target accounts, campaigns, follow-up, and messaging • Maintain understanding of product-team workflows, AI's impact on product work, and enterprise AI adoption challenges

🎯 Requirements

• Five or more years in B2B marketing • Experience as a first or only marketer, or on a small team owning both strategy and execution • Experience marketing high-consideration services or software to enterprise buyers • Excellent writing skills and ability to provide strong marketing writing samples • Hands-on experience with AI tools, including Claude Code, Codex, Cursor, or similar coding agents • Ability to use AI for research and production while identifying where AI worsens the work • Ability to set up analytics, tracking links, and a basic CRM pipeline • Ability to build a simple performance dashboard • Self-directed, able to set the marketing plan and drive execution • Understanding of senior product and technology leaders at large companies as enterprise buyers • Near-native English, C2 minimum, written and spoken • Availability for consistent overlap with US business hours • Nice to have: marketing experience in professional education, corporate training, learning and development, or consulting • Nice to have: familiarity with product management and software teams • Nice to have: design skills using Figma or similar and basic video editing • Nice to have: account-based marketing experience • Nice to have: experience with modern static site frameworks such as Astro or Next.js • Nice to have: experience marketing to healthcare or other regulated industries

🏖️ Benefits

• 1099 independent contractor engagement • Fully remote work • US timezone overlap required • Compensation designed to compete with top-tier remote compensation

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