Marketing Consultant II

🔥 49 minutes ago

🌐 Mexico, Brazil – Remote

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⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

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Logo of Farmers Insurance

Farmers Insurance

10,000+ employees

Founded 1928

🚘 Automotive

🏗️ Construction

💼 Consulting

Automotive • Construction • Consulting

Farmers Insurance is a prominent insurance company providing a wide range of insurance products to customers. They offer car, motorcycle, boat, and other vehicle insurance, as well as a variety of property insurance options including homeowners, renters, and landlord insurance. Additionally, Farmers Insurance provides life insurance products and business insurance solutions. They also have specialized insurance for pets, rideshare drivers, and offer personal umbrella policies. Farmers Insurance is dedicated to ensuring the security and privacy of their customers, offering a comprehensive portfolio of insurance services across the United States.

📋 Description

• Execute end-to-end lead-nurture campaigns across email, SMS, direct mail, and other customer touchpoints • Coordinate audience segmentation, campaign setup, creative deployment, scheduling, testing, quality assurance, and launch • Optimize customer journeys through personalization, messaging, timing, and channel coordination • Develop B2C acquisition content and B2B sales-enablement materials from concept through production • Partner with Marketing, Analytics, Operations, Product, Sales, Legal, external agencies, vendors, and channel partners • Deliver campaigns accurately, on time, and within budget • Validate campaign targeting, content, tracking, brand alignment, and regulatory compliance before launch • Monitor engagement, lead progression, quote completion, conversion, and marketing ROI • Translate campaign data and customer insights into actionable recommendations • Develop test-and-learn plans to improve messaging, response rates, and customer experiences • Create performance reports and present campaign results, key learnings, and optimization opportunities to stakeholders

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or a related field • Fluent English proficiency • 4 to 6 years of experience in marketing execution, lead nurture, email marketing, direct mail, or digital campaign management • Experience managing multi-channel campaigns from planning through launch and performance analysis • Strong project management, stakeholder management, and cross-functional collaboration skills • Experience with audience segmentation, content development, campaign testing, and quality assurance • Ability to analyze campaign performance and recommend data-driven improvements • Familiarity with customer journey optimization, UX/UI principles, and e-commerce best practices • Experience working with agencies, vendors, sales teams, and internal business partners • Strong organizational, communication, problem-solving, and attention-to-detail skills • Valid, local legal authorization to work in Mexico at the time of hire • Knowledge of marketing compliance and brand-review processes is preferred • Experience in insurance or financial services is a plus

🏖️ Benefits

• Competitive compensation and benefits package • Competitive salary opportunities • Performance-based bonuses • Comprehensive benefits • Ongoing training and development resources • Work–life balance support • Wellbeing and growth support

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